|
Managing for
Stakeholders: Survival, Reputation, and Success,
the culmination of twenty years of research,
interviews, and observations in the workplace, makes
a major new contribution to management thinking and
practice. Current ways of thinking about business
and stakeholder management usually ask the Value
Allocation Question: How should we distribute the
burdens and benefits of corporate activities among
stakeholders? Managing for Stakeholders, however,
helps leaders develop a mindset that instead asks
the Value Creation Question: How can we create as
much value as possible for all of our stakeholders?
 Business
is about how customers, suppliers, employees,
financiers (stockholders, bondholders, banks, etc.),
communities, the media, and managers interact and
create value.
World-renowned
management scholar
R. Edward Freeman and his coauthors outline ten
concrete principles and seven practical techniques
for managing stakeholder relationships in order to
ensure a firm’s survival, reputation, and success.
Managing for
Stakeholders is a revolutionary book that will
change not only how managers do business but also
how they recognize and evaluate business
opportunities that would otherwise be invisible.
This relatively small change in mindset
has enormous impact—moving managers from a
reactionary and defensive posture that
focuses on dilemmas to a proactive and
collaborative one focused on
opportunities.
Business is about how
customers, suppliers, employees,
financiers (stockholders, bondholders,
banks, etc.), communities, the media and
managers interact and create value. To
understand a business is to know how
these relationships work—an executive’s
or entrepreneur’s job is to manage and
shape these relationships.
Success is
not about making tradeoffs among these
stakeholders, but understanding how
their interests can be united. Success
is creating products and services that
simultaneously serve the interests of
customers, suppliers, employees,
communities and financiers.
Managing for Stakeholders arms current
and future business leaders with skills
and knowledge critical to leading and
sustaining a successful business in the
midst of a rapidly changing environment.
The authors clearly outline ten concrete
principles and seven practical
techniques for managing stakeholder
relationships in order to ensure firm
survival, reputation and success.
Managing for Stakeholders: Survival, Reputation, and Success
is now available for purchase through a variety of book
sellers including:
|
|
|
Advance
Comments:
“Freeman’s book, and the launch of this
series, is an invaluable resource for
current and future business leaders.
Placing the leading thinking of top
academics into the hands of managers
will greatly contribute to positively
shaping future business practice and the
creation of value.”
—John J. Castellani, President of
Business
Roundtable
"Ed
Freeman is one of those great teachers
who change the world by changing the way
people think, and even how they think
about thinking. He melds intellectual
rigor with practical wisdom and inspired
standards—an exemplar of the very best
of what a modern professor should be."
—Jim Collins,
Batten
Fellow at the University of Virginia,
author of Good to Great and co-author of
Built to Last
“This book breaks
the mold for the ‘management success’
literature. Forget what you’ve read in
previous management books. Stop assuming
that you have to trade off the interests
of employees and customers for those of
stockholders. Freeman, Harrison and
Wicks show why smart managers succeed by
adding value everywhere.”
—Tom Donaldson, Mark O. Winkelman
Professor,
The Wharton School of the
University of Pennsylvania
"Given the
discussions that currently engage the
market as to a US shareholder
orientation versus a continental
stakeholder focus, Freeman et al put
forth a simple framework for stakeholder
management and give a good argument for
how ethical leadership is needed for the
more complex times approaching us."
—Jeffrey J. Diermeier, President & Chief
Executive Officer,
CFA Institute
|
