Leading Practices in Business Ethics -- Business Roundtable Institute for Corporate Ethics

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Leading Practices in Business Ethics provides a resource for business leaders searching for ways to improve their firms through the observed efforts of other organizations. Leading Practices in Business Ethics is part of the Institute’s educational and outreach mission. Mention of specific companies does not in any way reflect an endorsement of those firms—it simply indicates that the leading practices have potential benefit for business leaders attempting to create value for their stakeholders in a framework of enterprise ethics.

Each Leading Practice in Business Ethics details a single business practice that is relatively unique and innovative within a particular industry or sector. All are fact and information-based, and sources of information are identified within the text and linked where available—in accordance with journalistic standards.

The Institute welcomes suggestions of leading practices from our corporate ethics audiences.

		Nucor: Building a Performance-Based Culture
		Employees at all levels of Nucor are motivated by performance-based pay structure and high productivity goals


		Environmental Sustainability: A Way of Life at REI
		Businesses, government, and community work together to attain sustainability for all


		Creating the Need for Clean Hands: How a Product Designed to Remove Odor from Smelly Clothes Is Helping to Save Lives in Ghana
		Attempting to understand another culture on its terms can reveal deeply-held values that are common to both cultures, enabling marketing professionals to communicate a product’s benefits more effectively


		Transparency by Design
		Art student considers potential risk in the design of prescription medicine bottles and collaborates with Target Corporation to make ClearRX


		Work Practice Specialists Deliver Innovation
		Taking invention to higher levels of innovation, Xerox matches workflow processes to ever-changing customer needs


		Walking a Mile in the Shoes of Your Customer
		Immersing its employees in customer culture enables USAA to offer outstanding customer service and retain numerous customers


		Environmental Advancements through Collaboration
		Stainless steel makers and auto manufacturers join forces as the Next Generation Vehicle Project seeks to improve the environment through lower-weight auto designs


		Trust Begins at Home—Netflix’s Approach to Building Customer Relationships
		Internet companies, unlike traditional bricks and mortar businesses rarely, if ever, have face to face interactions with their customers. This poses a unique challenge with respect to building trust with customers, which is critical for maintaining the strong relationships required for long-term success.

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If you have a Leading Practice in Business Ethics idea that you would like to share with us, contact Heidi White, Editor

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