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May, 2005

 

Marketing may fatten more than profits The Hamilton Spectator, May 25, 2005 By Pat Leonard
	Elizabeth Moore, an associate marketing professor at the University of Notre Dame, said Tuesday that children have become the unfair targets of new and more prevalent advertising methods such as the Lifesavers "advergame." "Once children understand what advertising is, they have the ability to distinguish cognizantly ... but technological advancements are blurring the boundaries" between advertisements and harmless games, Moore said on the second day of a three-day, on-campus marketing ethics workshop in the Center for Continuing Education. Four Notre Dame professors in all have made or will make presentations at the workshop, which is sponsored by the American Marketing Association and Notre Dame's Institute for Ethical Business Worldwide. The professors include Moore, institute co-director Patrick Murphy, professor of business ethics Robert Audi and associate professor of marketing John Weber.
Bentley College and State Street Corporation Present The Bentley Global Business Ethics Symposium Ascribe News, May 19, 2005
	Global Business Ethics Symposium, a day-long gathering of international experts, corporate leaders and academics focused on best practices and challenges in business ethics and ethics education, will be held Monday, May 23 at Bentley College. Laura Nash partially answers these questions in her book Good Intentions Aside. She writes, “A company’s reputation, for that matter the integrity of our economic system, ultimately rests not on self-aggrandizement, but on the cultivation of genuinely self-respecting employees who have the welfare of others firmly seated in their value system.”
Soulsearch Leduc Representative, May 13, 2005 By Grant McDowell
	Where does faith interface with the marketplace? Is there a place for God on Monday or is He uncomfortable outside the confines of Sunday’s sanctuary? If we can serve God in the work world, how may we do so? Laura Nash partially answers these questions in her book Good Intentions Aside. She writes, “A company’s reputation, for that matter the integrity of our economic system, ultimately rests not on self-aggrandizement, but on the cultivation of genuinely self-respecting employees who have the welfare of others firmly seated in their value system.”
True Success WCBS Newsradio 880, May 9, 2005
	There’s a way to teach children how to attain real happiness. Dr. Laura Nash is co-author of "Just Enough: tools for creating success in your work and life". She says, "A lot of parents get caught in the achievement trap, and they pass their ambition on to their children.
Does a Pew Fit in Your Cubicle? ABC News, May 6, 2005 By Nancy Chandross
	Faith is finding its way onto the payroll as members of the clergy increasingly use their experience for a stint at the 9-to-5 grind. The struggle to find a comfortable place for religion in the workplace is not a new debate. Business has been questioning this topic for decades. "There used to be a time in America when factories would have pictures of Jesus on the wall, there's beautiful artwork," said Laura Nash, professor of corporate values and leadership at Harvard University. Nash, who researches business ethics and has written about faith in the workplace, said she uncovered articles from the 1950s depicting "businessmen on their knees, people praying at work."
Outbox: 'Right Now' Journal of Financial Planning, May 1, 2005 By Shelley A. Lee
	It's vastly oversimplifying to say that one of the nuggets of truth in Just Enough:, co-authored by Laura Nash (see this month's "10 Questions With" interview) is to stop and smell the roses. But it fits with one of the authors' central premises: that the success journey is a lifelong process, not something to get over with so you can really live. (Also appeared in Builder Online.)
Harvard's B-school has some competition across the Charles River: the divinity school, which is turning out a new flock of spiritually minded business leaders Fast Company, May 1, 2005 By Linda Tischler
	When Tom Chappell, CEO of the natural-toothpaste company Tom's of Maine, sought to rethink his business, he looked not to Michael Hammer, Peter Drucker, or Jim Collins for best practices, but to the Viennese philosopher more renowned for his treatise on religious ethics than any advice on strategic planning. Many are drawn by the opportunity to explore faith and ethics as taught by a variety of world religions. Others want to come to terms with what Laura Nash, senior lecturer at Harvard Business School and coauthor of Just Enough: Tools for Creating Success in Your Work and Life (John Wiley & Sons, 2004), calls "moral schizophrenia," the sense that in today's business world you need to leave your authentic self at the office door.
Three Steps to Promoting an Ethical Culture  Business Ethics, May 2005
	The role that corporate board members can play in fostering an ethical culture is the topic of a recent cover story in Directors and Boards, by Ed Freeman, academic director of the Business Roundtable Institute for Corporate Ethics in Charlottesville, VA. "Directors have a critical role to play in restoring the public trust," writes Freeman. He proposes several actions that directors can take to help create an ethical culture.

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