Discovery Tools (Online Course)

  • In order to invent, we need to first discover. In this course, you’ll learn about and practice five human-centered tools that help you learn how to discover opportunities that have always been there, but been overlooked. Great products and services depend on connecting with real humans, where it really counts. Join us in Discovery Tools to learn how to connect with those in your world.

  • At a Glance

    Taught by practitioners for practitioners, this five-week course offers real-life examples to inspire your thinking and application of design principles. Expect to focus 5-8 hours per week on coursework.

    Course Overview

    Tim Ogilvie, CEO of Peer Insight, an innovation consultancy, and co-author of The Designing for Growth Field Book with Darden Professor Jeanne Liedtka, guides your exploration of the most effective design thinking tools available. In this course, you will learn to use tools from the field of human-centered design: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. You'll learn to recognize weak signals about unarticulated needs and capture overlooked ideas. Each week's lesson contains video instruction, practical applications and action ideas and do's and don'ts from professionals who've extensively field-tested these concepts.

    Accelerate Your Skills

    • Fuel discovery sessions and connect with those you most want to serve in new, exciting and more powerful ways
    • Experiment with a range of possibilities for uncovering customer, client or benefactor needs
    • Amplify weak signals about unspoken desires to create truly novel insights that move your company or cause forward

    Course Format

    This program is conducted entirely online over the course of five weeks. Each week, participants should expect to spend approximately five to eight hours viewing instructional videos and completing field work, readings, assignments and peer evaluations. Course readings are provided within the course. No additional text required.

    For the course to be completely successful, participants should maintain respectful communication with the faculty and fellow participants and comply with all applicable rules, instructions, requirements and terms of service.

    Takeaways

    You'll walk away from Discovery Tools with:

    • Five distinct human-centered tools for solving challenges at the core of your business or social cause
    • Strategies to connect with your customers on a human level, to get beyond what they say and observe what they do to inspire deeper problem solving
    • Research-based insight and hands-on best practices for implementing journey mapping, personas, framing, the job-to-be-done and ethnographic interviews right now in your organization
    • The ability to generate products, services and experiences customers will truly love 

    Participants

    This course is designed for managers who are ready to become design practitioners within their organizations. An independent but complementary training to Darden's popular Design Thinking courses, Discovery Tools benefits leaders who want to apply world-tested design principles to public or private sector development, including finance, engineering, technology and administration, as well as healthcare, education and social nonprofit causes.

    Faculty

    Natalie Foley

    VP & COO, Peer Insight
    With a background in strategy, technology implementation, and change management, Natalie has led projects for Peer Insight, IBM and PricewaterhouseCoopers in various countries, functions, and industries. The diversity of her experience is brought to bear throughout the innovation lifecycle, enabling strong exploratory and divergent thinking while maintaining a grasp on the ins and outs of execution. Natalie has worked with clients such as Allstate, DTE Energy, the World Bank, Kimberly-Clark, the U.S. Agency for International Development (USAID), and the Good Samaritan Society. Natalie serves on the board of the DC Social Innovation Project. She holds an MBA from UVA's Darden School of Business and a BA in Psychology from The College of William and Mary.

    Jeanne Liedtka

    United Technologies Corporation Professor of Business Administration
    Jeanne M. Liedtka is the former chief learning officer at United Technologies Corporation, a Fortune 50 corporation, where she was responsible for overseeing corporate learning and development. At Darden, Jeanne works with both MBAs and executives in the areas of design thinking, innovation and leading growth. Her current research focuses on design-led innovation in the government and social sector, as does her forthcoming book, Designing for the Greater Good. She authored The Designing for Growth Field Book: A Step by Step Guide(2014), The Catalyst: How You Can Lead Extraordinary Growth, which was one of Bloomberg Businessweek' s best innovation books of 2009;  Designing for Growth, which was named the best management book of 2011 by 800-CEO-READ; and Solving Problems with Design Thinking: 10 Stories of What Works.

    Tim Ogilvie

    CEO, Peer Insight
    Prior to forming Peer Insight in 2004, Tim was a software startup CEO, a strategy consultant, and an Army brat. At Peer Insight, Tim has helped pioneer the emerging methods of design thinking, including co-authoring two best-selling books on the subject: Designing for Growth and The Designing for Growth Field Book. He has led breakthrough service innovation projects for AARP, Hewlett-Packard, Intel, Kimberly-Clark, Procter & Gamble, Siemens, Starwood and The Hartford. Tim's education includes a Masters in Computer Integrated Manufacturing Systems from Georgia Tech and a BA from the University of Virginia.

    Bidhan L. Parmar

    Assistant Professor of Business Administration
    Assistant Professor Bidhan ("Bobby") Parmar teaches First Year Ethics and a Second Year elective on collaboration at the Darden School of Business. Parmar's research interests focus on how managers make decisions and collaborate in uncertain and changing environments to create value for stakeholders. His work helps executives better handle ambiguity in their decision making. His recent research examines the impact of authority on moral decision making in organizations. Parmar's work has been published in Organization Science and the Journal of Business Ethics. Parmar is a fellow at the Business Roundtable Institute for Corporate Ethics and the Olsson Center for Applied Ethics. Prior to teaching at Darden, Parmar taught at the UVA McIntire School of Commerce.

    Tuition & Specialization

    Discovery Tools SoA Tuition for this course is $395. Payment is required in advance of the program and is not refundable or transferable after the start of the program.

    By taking this course, participants earn credit toward the Specialization in Design Thinking and Innovation.

    SPECIAL OFFER: Bundle Pricing

    If you pre-register for all four courses in the specialization by 5 January 2018, you'll receive a special bundle price for your Specialization of $1,200, which is an overall savings of $380. To take advantage of this limited time offer, please contact Brandi Shifflett ( shifflettb@darden.virginia.edu) to receive your special discount code to use at registration. Please note specific rules and policies for this promotion:

    • No refunds, including any online courses previously taken
    • Registration is required for all four courses at once for the special pricing to apply
    • All four courses must be completed by June 2018. We recommend you take Design Thinking Part I and Creating the Innovative Workplace simultaneously in order to complete your specialization by June 2018.
    • Design Thinking Part I and Design Thinking Part II may not be taken simultaneously

    Policies & Procedures/FAQs

    Registration: You can register for any of the online courses by completing a registration form directly from the course page on our website. Payment is due upon registration. We accept payment online from American Express, MasterCard and Visa. You'll receive a confirmation email after we receive your registration. Registration for each course closes on the course start date. We offer a 10% tuition reduction for groups of 10 or more.   Email us for approval and pricing.

    Cancellations & Transfers: If you must cancel your enrollment, you must do so within seven (7) calendar days of the course start date. Please  email us with the name of the course, followed by "cancellation" in the subject line. If you cancel or withdraw within seven (7) days of the start date, you will be refunded 100% of your tuition. No refunds will be permitted after the first seven (7) days of the course.

    If you prefer, you may transfer to one subsequent course offered within one year, if available.  Email us with the name of the course, followed by "transfer" in the subject line. This request must be made within seven (7) calendar days after the original course start date. 

    Access to Course Materials: Each of the four courses is designed to run for five (5) weeks. We leave each course open for a full ten (10) weeks. Once a course is closed, you will not be able to access our lectures and course materials, information pages, or assignments (including peer feedback). You may continue to access your network, submissions, discussions, conversations, and team workspace in archive mode (no new posts or comments) for up to six (6) months.

    For more information,  review a complete list of our online course policies and procedures, as well as frequently asked questions.

    Learn more about  related courses.