Drive Business Growth and Innovation: Mindsets, Behaviors and Tools

  • From the outside, innovation sometimes looks like a costly playground frequented by geniuses. In reality, the success that fuels growth is a series of learned behaviors and systems that can be managed and fine-tuned, such as operations, finance or any other pillar of business.

  • At a Glance

    Grow your organization organically through innovation. In Drive Business Growth and Innovation: Mindsets, Behaviors and Tools, you'll realize you don't need luck or genius to maintain organic expansion — just a commitment to the mindsets, processes and systems that rule "the physics of business growth."

    The Program

    Co-authors, consultants and professors Jeanne Liedtka and Ed Hess will show you the laws that govern business growth, and you'll learn to apply them with management strategies that encourage innovation, operational excellence and consistent high performance. Using the faculty team's book The Physics of Business Growth: Mindsets, Systems, and Processes as a lens, you'll study the behaviors of individuals and businesses that set the standard for corporate innovation, including Starbucks, IBM, Best Buy, Bridgewater Associates and Corning. Over fourteen hours of workshops, you'll mirror their best practices and build a plan to incorporate experimentation, portfolio management, innovation measurement and rewards in your day-to-day work.

    Where You'll Excel

    • Discover the specific steps you can take to nurture a corporate environment of innovation and propel organic growth.
    • Practice welcoming failure and other counterintuitive techniques that actually cultivate creativity and confidence.
    • Balance entrepreneurship with productivity among teams.
    • Learn how to create and manage a growth portfolio that increases your business's value.
    • Define which types of innovative ideas are in line with strategic priorities.

    Schedule & Topics

    • The Physics of Business Growth Model
    • Growth Mindsets
    • Creating a Growth System
    • Defining Strategic Boundaries
    • Value Chain Opportunities
    • Customer Mapping
    • Learning Launches
    • IBM's EBO Model
    • Corning's Innovation Model
    • The Search for Truth
    • Assessing Your S-Curves
    • Designing a Growth Portfolio
    • Customer Co-Creation


    After you finish Drive Business Growth and Innovation , you'll walk away with:

    • A method for seamlessly integrating efficiency and experimentation
    • The ability to dispel common myths and fears about innovation in the workplace
    • A plan to embed the seeds of sustainable innovation — the right mindsets, processes and systems — throughout your organization
    • Appropriate ways to reward new idea generation and apply the most promising concepts


    This program is designed for business leaders tasked with propelling growth in their businesses. Although open-mindedness is a must, individuals and organizations need not consider themselves progressive or cutting-edge to benefit financially from these principles of innovation.


    Edward D. Hess

    Professor of Business Administration and Batten Executive-in-Residence
    Prior to joining Darden, Hess spent more than 30 years in the business world as a lawyer, investment banker, strategy consultant and entrepreneur. He has studied numerous high-performance organizations (and their leaders), including UPS, Starbucks, Ritz-Carlton, Whole Foods, Home Depot, Best Buy and the U.S. Marine Corps. His 11 books include the award-winning Smart Growth (Columbia Business School Publishing, 2010), and he is frequently cited and consulted for his extensive expertise in business growth and strategy.

    Jeanne M. Liedtka

    United Technologies Corporation Professor of Business Administration
    The former chief learning officer of the Fortune 50 Corporation United Technologies, Liedtka is well-known for her expertise in design thinking, innovation and leading growth. Her passion is exploring how organizations can engage employees at all levels in thinking creatively about their futures. She has won numerous teaching accolades and published numerous articles and four books, including Designing for Growth (Columbia Business School Publishing, 2011) and The Catalyst: How You Can Lead Extraordinary Growth (Random House, 2009).

    Location & Accommodations

    Darden School of Business
    Charlottesville, Virginia

    As a participant, you'll stay in a private room at the Inn at Darden, our highly rated hotel adjacent to the classroom buildings and dining center. Accommodations are included in your tuition.

    Tuition & Certificates

    $7,500 covers materials, meals and accommodations at the Inn at Darden.

    By taking this course, you will earn one week of credit toward a Certificate of Specialization.