Now that you’ve discovered real and unmet needs in the market, your work as an innovator begins. Find your breakthrough in this conclusion to the design thinking process.
Design Thinking Part II: Ideas to Action, you'll develop the ideas you sourced in
Part I* and transform them into powerful actions. To capitalize on the promise of design thinking, you must do the exciting work that follows inspiration: developing ideas quickly and broadly, testing them for viability in relevant contexts, and bringing them to market. Expect to focus 5-8 hours per week on coursework during this five-week course.
*Please note that Part I of the course is required in order to take Part II.
Armed with the right challenge and a deep understanding of its context, you'll begin this course, Design Thinking Part II, by asking "What if?" You'll follow Professor Liedtka's disciplined - and different - approach to creative brainstorming, you'll consider a spectrum of possibilities and use the best ideas to generate solutions to your challenge. Next, you'll ask "What wows?" This critical analysis considers the needs of your stakeholders and your organization, and project feasibility to find the best intersection of potentials. Finally, you'll focus on "What works?" by bringing your ideas face-to-face with stakeholders.
Throughout the process, you will share questions, complete assignments, give and get feedback from your peers and follow real-time insights from practicing designers in class forums.
This program is conducted entirely online over the course of four weeks. Each week, participants should expect to spend approximately five to eight hours viewing instructional videos and completing field work, readings, assignments and peer evaluations. This course uses the text
The Designing for Growth Field Book: A Step by Step Project Guide. An electronic version is available at a 50% discount through
Columbia University Press, coupon code D4GFB-DTIPS.
For the course to be completely successful, participants should maintain respectful communication with the faculty and fellow participants and comply with all applicable rules, instructions, requirements and terms of service.
You'll walk away from Design Thinking Part II:
Ideas to Action with:
This experiential conclusion to Professor Liedtka's design thinking process benefits public and private sector leaders alike, including those in finance, engineering, technology and administration, as well as healthcare, education and social nonprofit causes.
Prior participation in
Design Thinking Part I: Insights to Inspiration is required to enroll in this next-level course.
United Technologies Corporation Professor of Business Administration
Jeanne M. Liedtka is the former chief learning officer at United Technologies Corporation, a Fortune 50 corporation, where she was responsible for overseeing corporate learning and development. At Darden, Jeanne works with both MBAs and executives in the areas of design thinking, innovation and
leading growth. Her current research focuses on design-led innovation in the government and social sector, as does her forthcoming book,
Designing for the Greater Good. She authored
The Designing for Growth Field Book: A Step by Step Guide (2014), The Catalyst: How You Can Lead Extraordinary Growth, which was one of
Bloomberg Businessweek' s best innovation books of 2009;
Designing for Growth, which was named the best management book of 2011 by 800-CEO-READ; and
Solving Problems with Design Thinking: 10 Stories of What Works.
Tuition for this course is $395. Payment is required in advance of the program and is not refundable or transferable after the start of the program.
By taking this course, participants earn credit toward the
Specialization in Design Thinking and Innovation.
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Darden Executive Education is provided by the University of Virginia Darden School Foundation.
University of Virginia Darden School Foundation
Darden Executive Education
P.O. Box 7186
Charlottesville, Virginia 22906-7186 USA