Design Thinking Part II: Ideas to Action (Online Course)

  • Now that you’ve discovered real and unmet needs in the market, your work as an innovator begins. Find your breakthrough in this conclusion to the design thinking process.

  • At a Glance

    In Design Thinking Part II: Ideas to Action, you'll develop the ideas you sourced in Part I* and transform them into powerful actions. To capitalize on the promise of design thinking, you must do the exciting work that follows inspiration: developing ideas quickly and broadly, testing them for viability in relevant contexts, and bringing them to market. Expect to focus 5-8 hours per week on coursework during this five-week course.

    *Please note that Part I of the course is required in order to take Part II.

    Course Overview

    Armed with the right challenge and a deep understanding of its context, you'll begin this course, Design Thinking Part II, by asking "What if?" You'll follow Professor Liedtka's disciplined - and different - approach to creative brainstorming, you'll consider a spectrum of possibilities and use the best ideas to generate solutions to your challenge. Next, you'll ask "What wows?" This critical analysis considers the needs of your stakeholders and your organization, and project feasibility to find the best intersection of potentials. Finally, you'll focus on "What works?" by bringing your ideas face-to-face with stakeholders. 

    Throughout the process, you will share questions, complete assignments, give and get feedback from your peers and follow real-time insights from practicing designers in class forums.

    Accelerate Your Skills

    • Get viable results using a new, disciplined approach to creative brainstorming
    • Develop inventive ideas into business-ready concepts
    • Refine high-potential ideas and bring them into action in the workplace and the world
    • Practice efficient growth strategies from the world of lean, design-focused entrepreneurs

    Course Format

    This program is conducted entirely online over the course of four weeks. Each week, participants should expect to spend approximately five to eight hours viewing instructional videos and completing field work, readings, assignments and peer evaluations. This course uses the text The Designing for Growth Field Book: A Step by Step Project Guide. An electronic version is available at a 50% discount through Columbia University Press, coupon code D4GFB-DTIPS.

    For the course to be completely successful, participants should maintain respectful communication with the faculty and fellow participants and comply with all applicable rules, instructions, requirements and terms of service.

    Takeaways

    You'll walk away from Design Thinking Part II: Ideas to Action with:

    • The ability to do more with less, to align and lead teams through a lean, efficient and vetted process for creative innovation
    • A toolbox of skills to make small bets fast, evaluate failure intelligently and harness breakthroughs to propel company growth or social good
    • New perspectives on in-market experiments that save time and resources while revealing smarter outcomes
    • A tested solution to your real-life problem that speaks directly to the unique needs of your target audience 

    Participants

    This experiential conclusion to Professor Liedtka's design thinking process benefits public and private sector leaders alike, including those in finance, engineering, technology and administration, as well as healthcare, education and social nonprofit causes.

    Prior participation in Design Thinking Part I: Insights to Inspiration is required to enroll in this next-level course.

    Faculty

    Jeanne Liedtka

    United Technologies Corporation Professor of Business Administration  
    Jeanne M. Liedtka is the former chief learning officer at United Technologies Corporation, a Fortune 50 corporation, where she was responsible for overseeing corporate learning and development. At Darden, Jeanne works with both MBAs and executives in the areas of design thinking, innovation and leading growth. Her current research focuses on design-led innovation in the government and social sector, as does her forthcoming book, Designing for the Greater Good. She authored The Designing for Growth Field Book: A Step by Step Guide (2014), The Catalyst: How You Can Lead Extraordinary Growth, which was one of Bloomberg Businessweek' s best innovation books of 2009; Designing for Growth, which was named the best management book of 2011 by 800-CEO-READ; and Solving Problems with Design Thinking: 10 Stories of What Works.

    Tuition & Specialization

    Design Thinking II SoA Tuition for this course is $395. Payment is required in advance of the program and is not refundable or transferable after the start of the program.

    By taking this course, participants earn credit toward the Specialization in Design Thinking and Innovation.

    SPECIAL OFFER: Bundle Pricing

    If you pre-register for all four courses in the specialization by 5 January 2018, you'll receive a special bundle price for your Specialization of $1,200, which is an overall savings of $380. To take advantage of this limited time offer, please contact Brandi Shifflett ( shifflettb@darden.virginia.edu) to receive your special discount code to use at registration. Please note specific rules and policies for this promotion:

    • No refunds, including any online courses previously taken
    • Registration is required for all four courses at once for the special pricing to apply
    • All four courses must be completed by June 2018. We recommend you take Design Thinking Part I and Creating the Innovative Workplace simultaneously in order to complete your specialization by June 2018.
    • Design Thinking Part I and Design Thinking Part II may not be taken simultaneously

    Policies & Procedures/FAQs

    Registration: You can register for any of the online courses by completing a registration form directly from the course page on our website. Payment is due upon registration. We accept payment online from American Express, MasterCard and Visa. You'll receive a confirmation email after we receive your registration. Registration for each course closes on the course start date. We offer a 10% tuition reduction for groups of 10 or more.   Email us for approval and pricing.

    Cancellations & Transfers: If you must cancel your enrollment, you must do so within seven (7) calendar days of the course start date. Please  email us with the name of the course, followed by "cancellation" in the subject line. If you cancel or withdraw within seven (7) days of the start date, you will be refunded 100% of your tuition. No refunds will be permitted after the first seven (7) days of the course.

    If you prefer, you may transfer to one subsequent course offered within one year, if available.  Email us with the name of the course, followed by "transfer" in the subject line. This request must be made within seven (7) calendar days after the original course start date. 

    Access to Course Materials: Each of the four courses is designed to run for five (5) weeks. We leave each course open for a full ten (10) weeks. Once a course is closed, you will not be able to access our lectures and course materials, information pages, or assignments (including peer feedback). You may continue to access your network, submissions, discussions, conversations, and team workspace in archive mode (no new posts or comments) for up to six (6) months.

    For more information,  review a complete list of our online course policies and procedures, as well as frequently asked questions.

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