Darden’s Marketing and Sales programs help you master market analysis, targeting, social media engagement and brand management to develop effective marketing and sales strategies.
Determine which of your marketing initiatives are measurably improving sales. Learn to decipher useful insights from big data, and learn which customer segments are most profitable and how to reach them.
Develop more profitable marketing strategies through brand management, competitive analysis, marketing analytics, value creation and digital media. Test your learning in a hands-on metrics workshop and marketing simulation.
Motivate your sales force and create strategies to consistently hit your revenue targets, year after year.
Darden Executive Education is provided by the University of Virginia Darden School Foundation.
University of Virginia Darden School Foundation
Darden Executive Education
P.O. Box 7186
Charlottesville, Virginia 22906-7186 USA