Marketing

  • Marketing helps develop the skills and insights required to build an integrated marketing program by focusing on the major forces — consumer, trade, competitive and regulatory behavior — in marketing decision-making.

    Students consider product policy, channels of distribution, pricing, direct selling, advertising and sales promotion with an emphasis on shaping these marketing elements into an effective, efficient and responsible marketing program. Attention is directed to traditional markets as well as the emerging "new economy."

    Faculty

    Luca Cian
    Paul W. Farris

    Kathryn Sharpe
    Thomas J. Steenburgh
    Raj Venkatesan
    Kimberly A. Whitler
    Ronald T. Wilcox

    Adjunct Faculty

    Marian C. Moore
    Meghan Murray
    Yi Zhang