BiographyPublicationsCoursesCase Studies Education: B.A., Boston University; MA and Ph.D., University of VirginiaAssistant Professor of Business Administration James R. Rubin is area coordinator of Management Communication at Darden. He teaches management and corporate communication. He has worked as a consultant for communication specialists and has given numerous talks on management and corporate communications.He has written and supervised many cases on corporate communication as well as articles on corporate brand and crisis communication. Rubin was the first faculty recipient of the Frederick S. Morton Award, which annually recognizes a Darden student for excellence in leadership and the faculty member who contributed the most to that student's Darden experience. Rubin joined the Darden faculty in 1991.Rubin is affiliated with the Reputation Institute. He is a member of the Arthur Page Society, the Conference on Corporate Communication, the Corporate Branding Initiative based at the Copenhagen Business School and the Association for Business Communication.Selected PublicationsRubin, James . "Making a Case for Corporate Conscience." The Washington Post (January 22, 2012).Rubin, James . "How to Fix the Economy - Trust." The Darden Report (Fall/Winter 2011).James Rubin and Mary Jo Hatch. "The Hermeneutics of Branding," in Brands and Brand Management (Critical Perspectives on Business and Management) , Richard Elliott (Editor), Emerald Publishing.R. Edward Freeman, James Rubin , and Brian Moriarty. "Corporate Communications, Value Creation, and Trust-A Stakeholder Approach," in Danish Handbook of Public Relations, H. Merkelsen (Editor), 2010 ; [ "Et Stakeholderperspektiv pa corporate communication, vaerdiskabelse og tillid," in Handbog I strategisk Public Relations, Henrik Merkelsen (Editor), Frederiksberg: Samfundslitteratur, 2010].James Rubin , Majken Schultz, and Mary Jo Hatch. "Coming to America: Can Nordic Brand Values Engage American Stakeholders," Journal of Brand Management , Vol. 16 No. 1-2, August 2008, 30-39.MBA CoursesFirst Year Management CommunicationCorporate CommunicationAdvancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.James R. Rubin's cases are available in the Darden Business Publishing website.