BiographyPublicationsCase Studies Education: B.S., Georgia Institute of Technology; Ph.D., Duke UniversityKathryn Sharpe is an assistant professor at the Darden Graduate School of Business. Prior to her academic career, Sharpe worked at Bain & Company and the operations strategy group at Home Depot. When she is not bleeding Home Depot orange, she is cheering for her alma mater, the "blue and gold." She is a wramblin' wreck from Georgia Tech graduating summa cum laude with her bachelor's in industrial and systems engineering. She received her doctorate in marketing from Duke University. Her research is centered on subtle contextual effects at fast food restaurants and luxury goods markets.Selected PublicationsSharpe, Kathryn, Richard Staelin, and Joel Huber (2008), "Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand," Journal of Consumer Research, 35 (3), 406-422.W. Bradford Wilcox and Kathryn Sharpe."Marriage and the Baby Carriage: Which Sectors of the Economy Benefit Most," The Sustainable Demographic Dividend: What do Marriage and Fertility Have to do With Economy, October 3, 2011, 24-27.Sharpe, Kathryn and Richard Staelin. "Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications," Journal of Public Policy and Marketing, Vol. 29, No. 2, Fall 2010, 177-188.Sharpe, Kathryn, Richard Staelin and Joel Huber. "Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand," Journal of Consumer Research, 35 (3), 2008, 406-422.Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.Kathryn Sharpe's cases are available in the Darden Business Publishing website.