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Everette Fortner's Blog

Are You Making an Impact?

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An alumnus from 2004 just phoned to tell me about an opportunity for a new rotational program at his company.  He met with the manager leading the recruiting effort today and convinced her that she should consider Darden students.  He gave me her name and number, and I plan to follow up today.

This alum is no ordinary alum.  He’s Venezuelan.  He works for a US company that doesn’t hire international students.  He graduated in a year when the employment rate at graduation was 68%.  He was determined in his second-year job search to find a position in consumer packaged goods.  I have never met a student in my five years who so methodically approached the off-Grounds search and who embodied a positive, winning attitude throughout the job search.  We met early and often.  I remember so clearly his target list of companies and the list of alumni at each.  He never gave up on his objective.  He landed a position with a major CPG firm, first in a sales/field marketing role.  He just told me that last June he was promoted back to headquarters as Senior Manager –International Sports Marketing, managing this company’s international sponsorships of professional soccer.  His quote to me:  “Imagine a Latin American running sponsorships of professional soccer for a major American company.  It’s like a dream job.” 

I was pleased to receive his call on two levels:  one, I really appreciated the lead and his efforts on Darden’s behalf.  When we turn this into a full-time recruiting arrangement with this company, he will be the one who deserves the credit.  Two, I’m glad he called to tell me about his success at his company.  It’s nice to see that I have had an impact in a small way on someone’s life and career.   In all of my jobs prior to this one, I could easily see my impact in the marketplace.  A1 Steak Sauce, Grey Poupon Mustard, Lunchables Lunch Combinations, Shake ‘n Bake Coating Mix:  I can still see my fingerprints in the grocery store every time I go shopping.  In this job I find it more difficult to see if I am making an impact.   But after five years, I’m beginning to get a little longer-term feedback.  Another  example:   I recently received a copy of an inter-office communication from a leading consulting firm—one of our Darden alumni, Class of 2005, just received a promotion.  As I read the email, I was happy for the alum, and I felt a sense of accomplishment for him--and for me.  I played a particularly strong hand in helping this alum get this job; I am happy to see him succeed, and it is rewarding to see that my work is starting to make an impact in the world of business.

As I close, I get to the subject:  are you making an impact?  Recently Darden students held elections for the Class of 2009 class officers.  I was excited to see a few very talented students elected to key positions (and also disappointed that some I knew really well did not get elected to the jobs they were seeking).  One student in particular, whom I have gotten to know pretty well in the first-year, was seeking a major office and didn’t get it.  But days later she emerged in another senior position in which she will have a major impact.   As you prepare for your job, summer internship or full time, think about how you are going to make an impact.  Companies seek employees that make a difference, that impact their business and the organization.  I have found that those employees that have the biggest impact in their jobs early are those that are practiced in the art.  These people have been making an impact since kindergarten.  Some who bloom later begin making an impact in college and their first jobs.  They also come to Darden and have a positive impact here.  Then they leave and have an impact in their sphere of influence and many begin leaving a legacy (more on that in a future blog).  So, I ask again:  are you making an impact now?  How are you planning to make an impact in your next role.  I’d be happy to discuss this if you’d like to stop by.


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Everette Fortner - Director, Career Development Center
Everette Fortner
Executive Director for Corporate Relations and Career Development
Darden School of Business

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2009 Archives

Sugarland's Career Advice

The Ethics of Offers

Multi-task or Multi-fail?

Tell Your Story

A No Jerk Policy

How to Turn That Informal Internship into an Offer (and Other Next Steps)!

Design Sensibility Is the Answer to Your Next Career Question

Breakthrough Career Advice (No, really this time!)

Breakthrough Career Development Advice

You Are What You Do

Getting Started

Sprint to the Finish Line, and then Re-set

Are You Client Ready

These Times, They Are Interesting

Looking For a Summer Job? Create One

“It’s Off to Work We Go”

GOAL Is Working, But It NEEDS YOU!


2008 Archives

Companies Love You

First Impressions Matter

You Missed Your Chance

Tailgate Ends Career

Elevate Others

Storytelling

Hitting the Ground Running

Reflections on a meeting with the CMO of Frito-Lay and the Dean

Go West, Young Man

Insights into a Career in Private Equity

Meaningful Summer Work (and thoughts on next year's job search)

Alums That Care

Create Your Summer Resume Bullet Points

Darden CDC in Second Life

Mariah Carey’s Career Advice on American Idol

Build It and They Will Come

Bee Movie Guide to Career Development--Part 1

Preparing for Next Year’s Consulting Interviews—Start Now!

Re-Inventing the Recruiting Calendar

Are You Making an Impact?

Lessons from Losing

How to Say No

I'm Really Scared (and you must be too!)

My Daughter's Paradise Paper

I Just Sold 300 Hot Dogs, and it Might Help your Interview

Be Sure to Re-Energize

A New CDC Website?(1)

It Takes a Team (to get a Job)

Using Technology in your Career Search

Networking Against All Odd: An International Success Story

Feedback on Fall Interviews

Career Lessons from Traveling with our Dean

The Case for Working in India

Traveling for Call Backs

Networking with the Big Wigs

We All Need Feedback

Networking: A Means to an End?

Corporate Sponsor Briefings -- Take Advantage

Entering the Market

Another Blog?

A New CDC Website?


2007 Archives

Networking Against All Odds: An International Success Story