Marian C. Moore

Professor of Business Administration Marian Chapman Moore joined the Darden faculty in 2001.  She was the founding Associate Dean of Darden’s MBA for Executives program, which graduated its first class in 2008. She is an emeritus faculty member of Duke University’s Fuqua School of Business, where she served as Associate Dean for Executive MBA Programs, Marketing Area Coordinator, and as a member of the Curriculum Redesign Team. She received teaching awards from the fulltime MBA students, the Evening MBA students, and the Weekend MBA students.  Moore was a member of Duke University’s Academic Senate and served on its Executive Committee for three years.  She has also taught at INSEAD in Fontainbleau, France.

At Darden, Moore teaches Managing Consumer Brands in Darden’s elective program for the full-time students and Marketing Management in Darden’s MBA for Executives program.   She has also taught First Year Marketing and Marketing Intelligence in the full-time program.   She serves as a faculty member in several of Darden’s Executive Education programs -  The Executive Program, the Manager Development Program, and the Strategic Marketing Program.   For three years Moore was a member of the University of Virginia’s Faculty Senate, serving on the Academic Affairs Committee.

Moore’s research focuses on consumers’ emotional responses to advertising and marketing managers’ strategic decision-making processes.   She has published over thirty articles in peer-reviewed journals including the Journal of Marketing Research, Marketing Science, The Journal of Consumer Research, and the Journal of Public Policy and Marketing.  She has provided expert commentary for Kirkland and Ellis, LLP, Smith Helms, LLP, Mayer Brown, LLP, and other law firms in cases involving competitive activity, brand meaning, brand infringement, and so forth.