Phillip E. Pfeifer
Expertise
- Interactive Marketing
- Probability/Statistics
- Quantitative Decision Analysis
Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration
B.S.I.E., Lehigh University; M.S., M.S.O.R., Ph.D., Georgia Institute of Technology
Office:
253
Phone:
434-924-4803
E-mail:
PfeiferP@darden.virginia.edu
Courses
First Year Decision Analysis
Interactive Marketing
Managerial Quantitative Analysis
Data Analysis and Optimization
Executive Education Courses
Business Resource Management
Biography
Professor of Business Administration Phillip E. Pfeifer teaches marketing and quantitative analysis courses in Darden’s MBA and Executive Education classrooms. Pfeifer’s research focuses on the areas of interactive marketing, decision modeling, economic selection, yield management and space-time modeling. He has written or co-written over 40 journal articles, more than 80 Darden cases and several textbooks.
Pfeifer joined the Darden faculty in 1980. He was previously a research engineer at the Georgia Institute of Technology.