Ian Skurnik
Expertise
- Social Psychology
- Marketing
Ian Skurnik, Associate Professor in Business Administration
B.A., University of Utah; M.A., Princeton University; Ph.D., Princeton University
E-mail:
iskurnik@darden.virginia.edu
Courses
First Year Marketing
Consumer Psychology
Executive Education Courses
Biography
Ian has a doctorate in social psychology from Princeton. His work examines cognition, persuasion, and decision making processes in older consumers. He has a strong track record with five top tier publications--two in marketing journals (JCR and Marketing Letters) and three in very strong psychology journals (JPSP, Social Cognition, and Personality and Social Psychology Bulletin). He also has four book chapters and three papers currently under review. Additionally, his work has been featured in the NY Times.