Management Communication
Management Communication engages the pragmatic topic of communicating effectively in organizations from the individual to the corporate level. From traditional written and spoken forms to computer graphic-generated presentations, from e-mail to press conferences and web pages on the Internet, the effective manager must communicate with brevity and clarity. While the number of channels for communication in business rapidly increases, the ability to persuade and motivate has never been more important. First Year Management Communication begins our look at this dynamic field, and, together with a variety of electives examines topics such as crisis management, corporate reputation, organizational identity and technology, managing professional communication as well as the challenges of effectively communicating across societal, global, and organizational boundaries. Each manager and every company has a story to tell; Management Communication makes sure that that story becomes a competitive advantage.
Faculty
A. Jon Megibow
Marc W. Modica
Elizabeth A. Powell
James R. Rubin
Robert C. Vaughan III
Maureen E. Wellen
June A. West
Seminars
Courses
GBUS 802-Corporate Communication
GBUS 803-Effective Communication for Clients