Marketing
Marketing helps develop the skills and insights required to build an integrated marketing program by focusing on the major forces-consumer, trade, competitive, and regulatory behavior-in marketing decision-making. Students consider product policy, channels of distribution, pricing, direct selling, advertising, and sales promotion with an emphasis on shaping these marketing elements into an effective, efficient, and responsible marketing program. Attention is directed to traditional markets as well as the emerging "new economy."
Faculty
George E.L. Barbee
Paul W. Farris
Marian C. Moore
Phillip E. Pfeifer
Ervin R. Shames
Ian Skurnik
Robert E. Spekman
Raj Venkatesan
Ronald T. Wilcox
Seminars
Courses
GBUS 860-Marketing Strategy
GBUS 861-Business to Business Marketing
GBUS 862-Consumer Marketing
GBUS 865-International Marketing
GBUS 869-Interactive Marketing
GBUS 8304-Consumer Behavior
GBUS 8307-Advertising and Promotion