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Online Marketing Update @ Darden

Sample Working Schedule

(Contributors and topics subject to change without prior notice)

Day 1

Afternoon Arrival and registration, Sponsors Executive Residence Center. Please arrive and check in at The Gatehouse by 6:00 p.m. on the first day of the program.


If you arrive early, you may wish to visit Monticello, the University of Virginia’s historical Grounds (be sure to see Edgar Allen Poe’s room), or take a hike/bike ride along the Blue Ridge Parkway.
6:00 p.m. Reception and Dinner, Abbott Center Dining Room

Day 2

8:00–8:30 a.m. Program Introduction and Overview

Paul Farris and Phil Pfeifer 
The Darden School


Alan Rimm-Kaufman
RKG
8:30–9:15 a.m. Online Marketing Trends Peter Kim
Senior Analyst
Forrester
9:15–9:30 a.m. BREAK
9:30–10:30 a.m. Rethink Web Analytics. It's different, it's actionable, and it's a strategic advantage. Avinash Kaushik
Google
10:30-10:45 a.m. BREAK  
10:45–11:45 a.m. Display networks, offline impact of online, and use of online advertising for branding Mark McLaughlin 
Vice President, Audience Strategies
Yahoo!
11:45-12:45 p.m. Lunch, Abbott Center Dining Room
12:45-1:15 p.m. Personal time
1:15–2:30 p.m. Online Marketing: Google’s role in the online advertising ecosystem

Jim Lecinski
Managing Director, Central Region
Google
2:30-2:45 p.m. BREAK  
2:45–3:30 p.m. Online Youth & Online Communities Neil Patel
Co-Founder, ACS
3:30-3:45 p.m. BREAK  
3:45–5:00 p.m. Moderated Panel: Review the day’s topics and explore perspectives

Paul Farris and Phil Pfeifer
The Darden School


Alan Rimm-Kaufman
RKG
5:00–6:00 p.m. Personal time
6:00 p.m. Reception and Dinner, Abbott Center Dining Room

Day 3

8:00–8:15 a.m. Morning Overview

Paul Farris and Phil Pfeifer
The Darden School


Alan Rimm-Kaufman
RKG
8:15–9:15 a.m. Online marketing feeds, syndication, and marketing impact Rick Klau, VP
Feedburner
9:15–9:30 a.m. BREAK
9:30-10:45 a.m. Online marketing: Cluetrains and microbrands, vox populi, and blogging Hugh MacLeod
Gaping Void
10:45-11:00 a.m. BREAK
11:00–11:45 a.m. Group Exercise: Tapping the Wisdom of Participants
11:45-12:45 p.m. Lunch, Abbott Center Dining Room
12:45-1:15 p.m. Personal time
1:15-2:15 p.m. Online Marketing: Web 2.0 technology meaning and impact Alan Rimm-Kaufman
RKG
2:15-2:30 p.m. BREAK  
2:30–3:30 p.m. Web Marketing: The Online Retailing Perspective Pinny Gniwisch
Founder/EVP Marketing
ICE.com
3:30-3:45 p.m. BREAK  
3:45-5:00 p.m. Moderated Panel: Review the day's topics and explore perspectives

Paul Farris and Phil Pfeifer
The Darden School


Alan Rimm-Kaufman
RKG
5:00–6:00 p.m. Personal time
6:00 p.m. Reception and Dinner, Abbott Center Dining Room

Day 4

8:00–8:15 a.m. Morning Overview

Paul Farris and Phil Pfeifer
The Darden School


Alan Rimm-Kaufman
RKG
8:15–9:15 a.m. Legal Considerations for Online Marketers Marty Eisenstein
Senior Partner
Brann & Isaacson
9:15-9:30 a.m. BREAK  
9:30-10:30 a.m. Digital Marketing at P&G Michele Hughes
GBS Consumer Solutions
Procter & Gamble
10:30-10:45 a.m. BREAK  
10:45-11:45 a.m. New Technologies, Proven Ideas: Web Marketing Is Marketing Mike Moran
IBM Distinguished Engineer & Product Manager
OmniFind
11:45-12:00 Noon Closing remarks Paul Farris
Phil Pfeifer
Alan Rimm-Kaufman
12:00 Noon Boxed Lunches-Departure

Contact Executive Education 
Darden_Exed@darden.virginia.edu 
(877) 833-3974 (U.S. & CA)
(434) 924-3000 (Worldwide)

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