Marketing

  • Darden’s core curriculum provides you with the toolkit you need to build an integrated, enterprise-focused approach to marketing using metrics and research to make decisions in product innovation and brand management.

    As of fall 2015, 10 percent of Darden students from the Class of 2015 reported accepted job offers in marketing. For specific statistics on starting salaries and signing bonuses, please see Darden's Employment Reports.


    Top Hiring Companies in 2014

    The following companies hired Darden graduates in marketing:

    Amazon.com, Inc. Home Depot, The Microsoft Corp.
    Campbell Soup Company Johnson & Johnson Target Corporation
    E. & J. Gallo Winery. Mattel, Inc. UPS (United Parcel Service)

     


    Clubs & Events

    Marketing Club

    The Darden Marketing Club is committed to helping members understand the varied and exciting professional opportunities in marketing, develop the necessary knowledge and skills to accomplish career goals, build relationships with peers and faculty, and network with professionals in organizations with strong marketing opportunities.

    Darden Brand Challenge

    The Darden Brand Challenge brings together more than 400 students, faculty, and family members for an evening of blind taste testing and product trials. The Brand Challenge is an educational and entertaining event that excites students about careers in brand management and familiarizes them with issues surrounding product positioning and market research.

    Darden Marketing Forum

    The Marketing Forum is a symposium of marketing managers brought together to explore current issues and trends affecting marketing professionals and to provide the Darden community with additional insights into the various career options within the marketing industry.

    Marketing Case Competitions

    Each year, Darden students can participate in a variety of case challenges to gain first-hand experience in marketing strategies. These case competitions provide insight into marketing roles, excellent networking opportunities, and practice for future case interviews.

    Marketing Industry Immersion Panel

    Darden Marketing Club and the Career Development Center sponsor a Marketing Industry Immersion Panel for all Darden students.

    View the full list of Darden student organizations.


    Partner With Expert Career Advisors 

    Darden's Career Development Center offers industry-specific career advising for students interested in marketing. Our dedicated advisors have years of experience in marketing roles and will provide one-on-one support through every stage of your career search.

    In the following video, Brittany Roy (MBA '15) describes how the recruiting process confirmed her desire to switch from a career finance to a career in marketing.


    Student Perspective: Career in Marketing

    Jay Adoue (MBA’12) talks about the job search process for Darden students interested in marketing careers. He discusses why marketing recruiters value Darden's general management focus, the benefits of the case method, off-Grounds recruiting, the Darden alumni network, resources of the Career Development Center and the Darden Marketing Club.


    Additional Resources