Russia

  • Adapting Products, Services and Business Models to an Emerging Market

    What will students gain from this program?

    Russia is the largest country in the world. It is twice as large as the U.S. and spans 11 time zones. Most importantly it is the 7th largest market with a GDP of 1325 billion in 2015. Capital markets emerged here after the Soviet Union collapse in 1991. Organized stock market started working in 1994. So this market is very young, only about a quarter century old. But it is very attractive to all companies large and small due to its growth potential and highly educated consumers. 20% of Russia’s GDP is now attributed to multinational companies that entered the market over last 15 years.

    Russia has very unique cultural traditions shaped by the country’s remarkable history. It is a perfect example of diversity: Russia is a multicultural, multi-religious, and multilingual country located between Europe and Asia, where both regions affect the country’s culture and business traditions. As such, entering and successfully growing in this market is challenging and at times require companies to adjust their business models, products, and marketing approach.

    Academic Program Overview

    The Russian economy is an excellent example of an emergent market with local and international companies working in cooperation. We will explore Russian financial and investment processes, production systems and their impact on production capacity, human resources and talent acquisition processes, the role of natural resources in economic growth, and infrastructure projects. We’ll have a conversation about how adapting innovative technologies boost economy growth.

    Faculty Lead

    Elena Loutskina

    Program Dates

    Arrive: 07 January 2017

    Depart: 14 January 2017