Michael J. Lenox, Senior Associate Dean and Chief Strategy Officer Jared D. Harris, Samuel L. Slover Research Chair in Business AdministrationBusiness Strategy SpecializationRolling sessions, 4 weeks/course | 2-4 hours/week | audit or purchase courses/specializationBuild your strategic analysis skills and advance your career in this specialization’s practical, skill-building courses. Gain the tools to lead your organization through a changing environment, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to optimize organizational strategy. Foundations of Business StrategyDevelop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. Explore the underlying theory and frameworks of a business strategy and get the tools you need to understand the pros and cons of various strategies. Advanced Business StrategyAdvance your strategic analysis skills and learn the tools to analyze strategy across time, industries, geographies and institutions. Complete a comprehensive evaluation and understand the strategy dynamics of an industry. Business Growth Strategy Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value. Avoid common growth pitfalls and determine how best to build value, whether by scaling existing markets, entering established markets, or creating new markets through innovation and acquisitions. Strategic Planning and ExecutionLead, organize and implement a successful strategy setting process for an organization. Learn the tools to align efforts across the organization, conduct research, and ensure that annual planning and budgeting support the organization’s strategy. Jean-Manuel Izaret, Senior Partner and Managing Director, BCG San Francisco OfficeRonald T. Wilcox, Senior Associate Dean for Degree Programs Pricing Strategy Optimization SpecializationRolling sessions, 4 weeks/course | 2-4 hours/week | audit or purchase courses/specializationCost and Economics in Pricing StrategyHow much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.Customer Value in Pricing StrategyThe traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.Market and Competition in Pricing StrategyIf you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Pricing Strategy in PracticeFinish our Pricing Strategy Optimization Specialization with a completed pricing presentation to share with employers.