• Michael J. Lenox, Senior Associate Dean and Chief Strategy Officer
    Jared D. Harris, Samuel L. Slover Research Chair in Business Administration

    Business Strategy Specialization

    Rolling sessions, 4 weeks/course | 2-4 hours/week | audit or purchase courses/specialization

    Build your strategic analysis skills and advance your career in this specialization’s practical, skill-building courses. Gain the tools to lead your organization through a changing environment, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to optimize organizational strategy.

    Foundations of Business Strategy

    Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. Explore the underlying theory and frameworks of a business strategy and get the tools you need to understand the pros and cons of various strategies.  

    Advanced Business Strategy

    Advance your strategic analysis skills and learn the tools to analyze strategy across time, industries, geographies and institutions. Complete a comprehensive evaluation and understand the strategy dynamics of an industry.  

    Business Growth Strategy

    Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value. Avoid common growth pitfalls and determine how best to build value, whether by scaling existing markets, entering established markets, or creating new markets through innovation and acquisitions.  

    Strategic Planning and Execution

    Lead, organize and implement a successful strategy setting process for an organization. Learn the tools to align efforts across the organization, conduct research, and ensure that annual planning and budgeting support the organization’s strategy.  

    Jean-Manuel Izaret, Senior Partner and Managing Director, BCG San Francisco Office

    Ronald T. Wilcox, Senior Associate Dean for Degree Programs 

    Pricing Strategy Optimization Specialization

    Rolling sessions, 4 weeks/course | 2-4 hours/week | audit or purchase courses/specialization

    Cost and Economics in Pricing Strategy

    How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

    Customer Value in Pricing Strategy

    The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.

    Market and Competition in Pricing Strategy

    If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves.

    Pricing Strategy in Practice

    Finish our Pricing Strategy Optimization Specialization with a completed pricing presentation to share with employers.