A profile summarizes your professional background and supports networking by giving others a quick picture of who you are and what type of position you currently hold or are seeking during a search. A simple single-page hard-copy profile statement is beneficial in many networking situations, especially when initiating a networking conversation during a job search; it makes it easy for your audience to understand your background and search objective. A Profile is not a substitute for your résumé, however the themes that you portray in all your marketing materials should be consistent.
A Profile is provided to illustrate the sections that may be included:
- Heading includes your name and contact information.
- Search Plan Profile is a statement of your job objective.
- Recent Positions is a top line summary of your most relevant 2-3 positions.
- Targets include a list of industry segments and companies that interest you. This segmentation of targets can spur a networking partner to connect you with relevant contacts.
- Education includes relevant degrees and institutions.
Modern Social Media sites now allow for easier access and farther reaching networking. Having a consistent profile message, one that matches your marketing materials, current situation and what you want your networking peers to know, is all part of creating your personal brand.
LinkedIn, now the most common professional networking site, has a very robust profile section, and you should be aware that many employers and recruiters search LinkedIn to source talent. To help you learn how to develop the most powerful LinkedIn profile, watch the “LinkedIn For Job Seekers” video series (free to Darden alumni) produced by Jason Alba of JibberJobber. Note: the third video in the series,” Profile: Above the Fold” covers LinkedIn Profiles in depth.