Hot Topics in Marketing

The Hot Topics in Marketing course offers students direct exposure to the world of marketing by engaging Darden alumni in the classroom. The students engage with alumni in intelligent debates on current topics and apply the theoretical and practical concepts accumulated from the Darden curriculum. The class enhances students’ ability to think critically about issues of concern to marketing executives as they develop instincts for identifying the next hot topic.

If you have any questions or would like more information please contact palesc@darden.virginia.edu.

2014 Spring Series

Brad Armstrong (MBA '74)
Partner, The Martin Agency

Randall Beard (MBA '83)
Global Head, Advertiser Solutions, The Nielsen Company

Coleman Bigelow (MBA '05)
Global Managing Director, Johnson & Johnson’s Family of Consumer Companies

W. L. Lyons Brown, III (MBA '87)
Founder and Chief Executive Officer, Altamar Brands, LLC

Paco Contreras (MBA '03)
Director of Business Planning, Pricing and Licensing, Microsoft Dynamics

Betsy Frost(MBA '06)
Senior Marketing Manager, General Mills

Katie Griesbeck (MBA '09)
Brand Manager, E.&J. Gallo Winery

Peter Intermaggio (MBA '86)
Senior Vice President, Marketing Communications, Comcast Cable

Ryan Jacoby (U.Va. '99)
Founder, Machine

Dafina Lovelace (MBA '10)
Program Manager, CRM & Service Level Agreements, Danaher

Kristina Mangelsdorf (MBA '94)
Senior Director of Global Citizenship, PepsiCo Inc

Sally Robling (MBA '82)
Former Executive Vice President/Division President, Birds Eye Frozen Division, Pinnacle Foods

Brent Sanet (MBA '11)
Retention Marketing Manager, Ecommerce, UnderArmour

Lee Susen
Marketing Director, E.&J. Gallo Winery

2009 Fall Series

Eric P. Brown (MBA '84)
Hot Topics Video

Michael V. Bucci (MBA '96)
Hot Topics Video

Halsey M. Cook (MBA '91)
Hot Topics Video

Philip B. Davis (MBA '85)
Hot Topics Video

William Gray (MBA'78)
Hot Topics Video

Michele L. Kessler (MBA '89)
Hot Topics Video

Shawn A. Lawson-Cummings (MBA '91)
Hot Topics Video

Bonnie K. Matosich (MBA '92)

Byrne J. Murphy (MBA '86)
Hot Topics Video

Joseph R. Ney (MBA '97)
Hot Topics Video

Monique D. Saunders (MBA '92)
Hot Topics Video

2008 Fall Series

Scott Aronson (MBA '99)
VP, Marketing & Analysis, Ukrop's Super Markets, Inc. 
Bio

Jim Magill (MBA '79)
VP, Sapient
Bio
Hot Topics Video 

Jon Berkley (MBA '91)
President & CEO, Las Vegas Gaming, Inc.
Bio
Hot Topics Video

Pat Nicklin (MBA '86)
President, Share Our Strength
Bio
Hot Topics Video

Polly Black (MBA '85)
Chief Marketing Officer, BoldMouth
Bio
Hot Topics Video

Peter Rice (MBA '72)
Founder, Plow & Hearth
Bio
Hot Topics Video

Scott Creighton (MBA '82)
VP, Johnson & Johnson
Bio
Hot Topics Video

Mark Richardson (MBA '97)
President, The Carolina Panthers
Bio
Hot Topics Video

John Frederiksen (MBA '93)
VP, Microsoft
Bio
Hot Topics Video

Margaret Stender (MBA '83)
President and CEO, The Chicago Sky
Bio
Hot Topics Video

Bill Gray (MBA '78)
President, Ogilvy & Mather
Bio
Hot Topics Video

Roger Werner (MBA '77)
CEO, The Outdoor Channel
Bio
Hot Topics Video

Peter Kiernan
Chairman, Christopher & Dana Reeve Foundation
Bio
Hot Topics Video

Craig Wynett (MBA '88)
Chief Innovation Officer, Procter and Gamble
Bio
Hot Topics Video

Jack Kennard (MBA '73)
Senior VP, Brown Foreman
Bio
Hot Topics Video

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