Behavioral Research at Darden

2008 Articles

Quinn, R. W. & Worline, M. C. (2008). Enabling Courageous Collective Action: Conversations from United Airlines Flight 93. Organization Science 19(4), 497-416. [Abstract] [Request Article]

Sharpe, K., Staelin, R., & Huber, J. (2008). Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand. Journal of Consumer Research, 35(3), 406-422. [Abstract] [Request Article

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