Batten Institute

Braden "Brad" R. Allenby

    

Background

Allenby

Bio: Brad Allenby is Vice President for Environment, Health and Safety at AT&T. He is an adjunct professor at Columbia University, the University of Virginia Engineering School, and Princeton Theological Seminary, and has lectured at a number of other universities. Allenby is a member of the Virginia Bar and has worked as an attorney for the Civil Aeronautics Board and the Federal Communications Commission, and as a strategic consultant on economic and technical telecommunications issues. He joined AT&T in 1983 as a telecommunications regulatory attorney and was an environmental attorney and senior environmental attorney for AT&T from 1984 to 1993. In 1992, he was the J. Herbert Holloman Fellow at the National Academy of Engineering in Washington, D.C. From 1995 to 1997, he was Director for Energy and Environmental Systems at Lawrence Livermore National Laboratory. 

Allenby has authored articles, book chapters, and books on industrial ecology and design for the environment. He is co-author of Industrial Ecology, the leading engineering text in the field, and Industrial Ecology and the Automobile, and author of Industrial Ecology: Policy Framework and Implementation, all published by Prentice Hall. He is also co-editor of The Greening of Industrial Ecosystems, and Information Systems and the Environment, both published by the National Academy Press, and of Environmental Threats and National Security: An International Challenge to Science and Technology, published by Lawrence Livermore National Laboratory. 

He graduated cum laude from Yale University, received his JD from the University of Virginia Law School, his master’s in economics from the University of Virginia, and his master’s and Ph.D. in environmental sciences from Rutgers University. 

Expertise:  Earth Systems Management – social and environmental dimensions of e-commerce; use of Internet technology to better understand sustainable business objectives, such as industrial ecology; environmentally-friendly design and life-cycle assessment; and university-wide collaboration to address earth systems engineering, policy, and management issues 

Research

Fellowship Focus: Brad Allenby’s Batten Fellowship focuses on social and environmental dimensions of e-commerce; the use of Internet technology to better understand such sustainable business objectives as industrial ecology; environmentally friendly design and life cycle assessment; and collaboration among the University’s Law, Engineering, Environmental Sciences, and Graduate Business Schools in earth systems engineering, policy, and management issues. An additional focus is an analysis of how the rapid changes in international governance will affect the private sector. 

A major result of Allenby’s Fellowship will be a paper written in collaboration with his Faculty Host, Andrea Larson. This paper, “Post-Sustainable Business,” will expand the frontier of ideas on business and the natural environment. Allenby and Larson will explore the thesis that much of the literature on sustainability is symptomatic of problems facing business at the end of the twentieth century but does not accurately identify the core problems or frame a useful approach that corresponds to the new realities companies face. The paper will discuss those new realities (the unique and historically unprecedented convergence of economic, social, environmental, and public health pressures) as significant changes to global competitive conditions that challenge many current operating practices and require a reorientation of strategic thinking in firms. 

Other results of Allenby’s Fellowship include the “AT&T Telework Case,” in addition to a book, Observations on the Philosophic Implications of Earth Systems Engineering and Management (now released as a Batten Institute Working Paper). Other components of the Fellowship involved a workshop, seminars, lectures, and teaching part-time at both Darden and the University’s Engineering School; a video interview for Batten’s Transformation & Leadership Series; and a module on earth systems and climate change. 

Contact Info

Email: ballenby@att.com  

Appointment: 2001 

Publications & News

Books include:

Industrial Ecology and Sustainable Engineering

Industrial Ecology(2nd edition) 

The Greening of Industrial Ecosystems

Case:

“Telework at AT&T” by Stephen Keach, Andrea Larson, and Braden Allenby (2002)  

In the News: Batten fellow teaches UVa community to view environmental regulations as industry innovator  (2002) 

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