Batten Institute

George E. L. Barbee



Bio: George Barbee is a Batten Fellow and a Lecturer at the University of Virginia’s Darden School of Business. He has been a Global Partner of PricewaterhouseCoopers (PwC) and a senior executive of Fortune 500 companies. His 30 years of global business experience combines seven years as a co-founder entrepreneur and board directorship for smaller companies.

His broad base of experience provides rich interpretation into practical choices, especially at a time of strategic uncertainty. He is known for his objective, insightful interpretation of current and future business scenarios and has been recognized in “Who’s Who in the World” as a global business leader.

Mr. Barbee appeared on global television (NBC and CNN) following the 1987 stock market crash and the 1991 Russian coup, and has been quoted in hundreds of national print and television stories. For the last ten years, he has been pioneering global expansion and innovation for organizations such as PricewaterhouseCoopers, General Electric, General Electric Capital, PepsiCo, and Gillette across numerous product and services industries. He led and grew this prestigious client portfolio to over $100 million sustained revenue annually.

His teaching and mentoring experience spans innovative cross-cultural client centered teams, one-on-one and small group executive coaching, and MBA and Executive Education programs. He received his AB degree from Brown University in 1965 and his MBA from the University of Virginia Darden School of Business in 1967. He served as a Trustee for Darden and was Chairman of the Darden Alumni Board from 1998 to 2001.

Expertise: Innovating with Customers 


Fellowship Focus: During his residency, George Barbee’s first project was to work with the Dean’s office to inaugurate the PricewaterhouseCoopers/Darden e-Business partnership involving over 1,000 PwC global partners. He also participated in the 2001 Incubator Forum and assisted Professor Robert Callaway with the Darden Incubator. He collaborated with Professors Robert Bruner, Wendell Dunn, Elizabeth Teisberg, R. Edward Freeman, and S. Venkataraman for an Executive Education program on Managing Innovative Enterprises. One output from these relationships and from discussions with Professor Teisberg was Mr. Barbee’s technical note, “Innovating with Customers…Strategy through Implementation.” He used this note when co-teaching several sessions in Professor Teisberg’s Leading Innovation course. The note covers fresh themes such as “Innovation Nodes” spread everywhere in large and small organizations and balancing stakeholders’ interests for and against innovation in large, globally complex organizations. It offers opposing thoughts and views on popular beliefs about the dilemmas of innovating too closely with customers.

Additional accomplishments include team-teaching in John Colley’s Book Seminar course and collaboration with Robert Spekman for an Executive Education Sales Management session. Another collaboration with Professor Spekman led to the creation of an elective course, Innovative Marketing of Services. Mr. Barbee will co-teach this course as a Visiting Lecturer.

His future projects will focus on working with Darden faculty to design new course offerings and develop new Darden marketplace alliances.

Contact Info

Phone: (434) 924-4722 

Appointment: 2000–2001 

Resources (e.g., CV, etc.):

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