Batten Institute

Joel Makower

Background

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Bio: Joel Makower is a journalist, best-selling author, and leading strategist on business, the environment, and the triple bottom line. He is the founder of GreenBiz.com, an Internet portal on business and the environment, and cofounder of Clean Edge, a research and publishing firm focusing on clean technology. From 1991 to 2005, he was editor of The Green Business Letter, an award-winning monthly newsletter on corporate environmental strategy.

Mr. Makower is the author, coauthor, or editor of more than a dozen books, including The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business (Random House, 1993), Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World (Simon & Schuster, 1994), and The Green Consumer (Penguin Books, 1990, revised 1993). He is also the author of Good, Green Jobs, a guide to job creation and retention through business environmental innovation, published in collaboration with the California Department of Conservation.

Mr. Makower has been a regular commentator on Marketplace, a nightly national business program on public radio, and appears regularly in both broadcast and print media. He has worked with a wide range of companies on corporate environmental strategy and practices, including Gap, General Electric, General Motors, Hewlett-Packard, Levi Strauss, Nike, and Procter & Gamble. He lectures frequently to companies, industry groups, and business schools throughout North America, as well as in Europe, Asia, and South America. He has a degree in journalism from the University of California Berkeley.

Expertise: The Business Case for Sustainability 

Research

Fellowship Focus: During his Batten Fellowship, Joel Makower will work with his faculty host, Richard Brownlee, on a collection of case studies on business and sustainability. Just as sustainable business initiatives have made extraordinary strides in the mainstream business community, so too has the number of success stories and best practices. Yet many business schools and most companies struggle to learn what’s worked inside leading companies, and how to harvest and leverage those experiences for the benefit of practitioners, scholars, and students. As the state of the art of sustainable business continues to grow and change at an increasingly rapid clip, an additional challenge is to stay current with the latest innovations and strategies. This case book will portray the benefits of sustainable practices both to companies and to the natural world, and will include stories about how companies are incorporating sustainable business principles into their organizations, the challenges and barriers they encounter, the innovations they develop, and their strategies for success.

Mr. Makower will also serve as a guest lecturer in the MBA classroom and as a mentor to Darden’s Net Impact chapter and the Batten Institute’s Sustainable Business Initiative. 

Contact Info

Email:joel@makower.com

Appointment: 2006

Publications & News

The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business (Random House, 1993)

Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World (Simon & Schuster, 1994)

The Green Consumer (Penguin Books, 1990, revised 1993) 

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