Entrepreneurial Thinking (ENTRE 758) Q4*
This course is about learning to think and act entrepreneurially in order to create new value in the world through new products, new solutions, new ventures, new business units, new distribution channels, new firms, new business models, new technologies, and business transformation. The emphasis will be on the art and science of “creating something new from little.” The orientation in the course will be to challenge students to think about how they can create, finance, and build or change a productive business organization with commonly available resources (e.g., intelligence, insight, energy, initiative, and personal relationships). Students will learn to use this orientation wherever new venture creation may occur, namely, through the actions of an independent entrepreneur or in a large, established firm.
- Enable students to develop an attitude, mind-set, and skills that are crucial for becoming a creative business person. These skills and mind-set are applicable both in the context of starting a new firm and in starting new ventures in a large, established company.
* This course is also offered Second Year Q1
Creative Capitalism (GBUS 7610)
(Ed Freeman and S. Venkat)
The first six to eight sessions of the course examines the process of creating value for multiple stakeholders and focuses on business models that “make a difference” by combining traditional value for financiers with the broader concept of value for stakeholders (including financiers). Students will examine a wide range of cases, Web-based material, articles from the business press, and other so-called social enterprises as well as the conceptual frames of corporate social responsibility, sustainability, triple bottom line, social entrepreneurship with the goal of building their own integrated framework around a company or set of companies. The final six to eight sessions will consist of a practicum for which students will be charged with examining the initial feasibility of a new business idea that rests on the conceptual frames of the course. The final project will be a presentation of this idea to the course faculty. The course is appropriate for students who want to start businesses that are based on the kinds of models discussed in the course and should feed into the business incubator and the entrepreneurship curriculum. To keep the flavor of a workshop, the course is limited to 40 students.