Darden's i.Lab
In the Spring of 2010, Darden and its Batten Institute for Entrepreneurship and Innovation unveiled their new innovation laboratory, or "i.Lab," a state-of-the-art learning environment that inspires a new approach to teaching innovation and entrepreneurship. The i.Lab is a unique physical learning environment rooted in multidisciplinary thinking and informed by ethnographic, anthropological and other methodologies traditionally used in the social sciences. The structure serves as a physical complement to a new academic discipline offered at Darden rooted in innovation-intensive design.
i.Lab Virtual Tour
Interactive Darden i.Lab Tour (Click on the middle tab)
Teaching Modules and Videos
Design Thinking
This course module focuses on enhancing students’ ability to use design approaches and tools to identify and implement opportunities for innovation and growth. Click here for a Technical Note and Teaching Note.
Here are videos that supplement the module and provide details on design tools.
Video: "Design Thinking: An Overview" with Jeremy Alexis, Dan Pink, Nathan Shedroff, Andre Martin
Video: "Right Brain Thinking" with Dan Pink
Video: "Business Model Innovation & Design Thinking" with Jeremy Alexis
Video: Design Tool: "Concept Generation" with Nathan Shedroff
Video: Design Tool: "Ethnography" with Patricia Swenton-Wall
Video: Design Tool: "Experience Mapping" with Tim Ogilvie
Video: Design Tool: "Hypothesis Generation & Testing" with Jeremy Alexis
Video: Design Tool: "Managing the Design Process" with Eric Folger
Video: Design Tool: "Storytelling" with Andre Martin
Video: Design Tool: "Visualization" with Angela Meyer
Organic Growth
Organic growth is a powerful product of the design thinking method. Jeanne has researched this phenomenon and created more teaching materials that may help you in the classroom. The growth course module helps student identify and implement organic growth initiatives in mature organizations, which can be found at Darden Business Publishing’s storefront.
Dialogue on Design
Presentations
Leaders discuss the benefts and challenges of this emerging field.
Heather Fraser | Rotman School of Management, University of Toronto 
Nathan Shedroff | MBA in Design Strategy, California College of the Arts
Jeanne Liedtka | Darden School of Business, University of Virginia
We encourage you to join the broader discussion on design and teaching design in a business setting. Please share your questions, thoughts and observations with this growing group of educators.
Dialogue
Join the Discussion
Blogs
Tim Ogilvie, CEO Peer Insight and Batten Fellow
Helen Waters, Musings on innovation, design, creativity and more
Fast Company
Design Publications
Designing for Growth, a Design Thinking Toolkit for Managersby Jeanne Liedtka and Tim Ogilvie
Preview Edition
Design Teaching Course Module, Teaching Note
The Catalyst: How You Can Be An Extraordinary Growth Leader by Jeanne Liedtka, Robert Rosen, Robert Wiltbank
News and Events
Recent News
Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business Press) by Jeanne Liedtka and Tim Ogilvie will be released in June, 2011.
DARDEN ENHANCES FULL TIME MBA PROGRAM
UVA News 11/23/10
"....Darden professor Jeanne Liedtka , a member of the team, used two design tools described in her upcoming book with Tim Ogilvie, Designing for Growth: A Design Thinking Tool Kit for Managers , to facilitate the process. She used 'journey mapping,' an ethnographic research method to trace the journey of Darden's key stakeholders to develop a deeper understanding of their current experience and how to improve it. She also used 'mind mapping,' a methodology that takes all of the data gathered and uses a visual thinking technique to look for patterns and insights in order to create design criteria."
Upcoming Events
INSTITUTE OF DESIGN STRATEGY CONFERENCE
Speaking event featuring Darden Professor Jeanne Liedtka
Date: May 12 - 13, 2011
Location: Spertus Institute, 610 S. Michigan Avenue, Chicago IL
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MAKE IT HAPPEN - BEYOND TRADITIONAL DESIGN
Design/Management Thinking 23
Speaking event featuring Darden Professor Jeanne Liedtka and Thomas Lockwood, President, Design Management Institute
Date: June 21-22, 2011
Location: W Seattle Hotel, Seattle, USA
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