Batten Institute

Books & Journals

 In an effort to provide both theoretical and practical insights, the Batten Institute supports the publication of books on a variety of innovation- and entrepreneurship-related topics. These trade and academic publications are intended to appeal to both researchers and business practitioners. (Names in bold indicate a Darden faculty member or Batten Fellow.)

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Title: Solving Problems with Design Thinking: Ten Stories of What Works
Authors: Jeanne M. Liedtka, Andrew King and Kevin Bennett
Date: September, 2013
Format: book
Source: Columbia Business School Press

Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

Title:The Strategist's Toolkit
Authors: Jared Harris and Michael Lenox
Date: August, 2013
Format: e-book and book
Source: Darden Business Publishing 

The purpose of this book is to provide a framework and a set of tools to aid those who wish to analyze the strategy of an organization, be it their own and or another organization they are interested in. Please click on the icon to the left to see a sampling from the book. After reading this book, one will have the basic tools necessary to be an effective strategic analyst, or strategist, an individual skilled in the art of assessing an organization’s strategy. Strategic analysis is a powerful tool for analyzing the competitive context in which an organization operates. An effective strategist makes reasoned and reasonable recommendations for how an organization should position itself relative to its peers and for assessing what actions the organization should take to maximize value creation for its various stakeholders.

Title: Grow to Greatness: Smart Growth for Entrepreneurial Businesses
Author: Edward D. Hess
Date: March, 2012
Format: Book
Source: Stanford University Press

With so much attention focused on small and medium-sized businesses (SMBs) and their critical importance to the revitalization of the economy, Professor Ed Hesshas set out to debunk the myths of business growth and to set forth a research-based approach to SMB growth: growth can create value but if it is not properly managed it can destroy value. And in some cases, too much growth too fast can destroy a SMB business.

Title: The DNA of Business Growth v. The Myths of Business Growth: A Case for Smart Growth
Author: Edward D. Hess
Date: January, 2012
Format: e-Book (Kindle)
Source: Darden Business Publishing

“All growth is good” is one of the four myths that are dispelled in The DNA of Business Growth v. The Myths of Business Growth: A Case for Smart Growth. By searching the disciplines of biology, economics, strategy, finance, and organizational design and behavior, Edward Hess provides evidence that the U.S. Growth Model has no theoretical or empirical support and summarizes the state of the art knowledge about what we know about how businesses grow. A must read for every business builder, manager, and leader.

Title: Designing for Growth: A Design Thinking Tool Kit for Managers
Authors: Jeanne Liedtka and Tim Ogilvie
Date: June, 2011
Format: Book (Columbia Business School)

Practicing managers don't have much time for buzzwords and platitudes. Managers are doers, and when they hear about a promising solution, they want to know how to do it. Design thinking is one of those topics that has burst onto the scene accompanied by lofty promises but precious few practical details. Designing for Growth is the book that provides those details. It goes beyond the theory and philosophy of the recent books on design thinking, showing you how to apply design thinking in a step-by-step way to solve complex growth opportunities.

Title:  Growing an Entrepreneurial Business: Concepts and Cases
Author: Edward D. Hess
Date: March, 2011
Format: Book (Stanford University Press)

This book is designed for courses that focus on managing small to medium sized enterprises. In developing and teaching his own course, author Edward Hess discovered the need for a text that focuses on the management challenges of growing a successful entrepreneurial business. Therefore, this book focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses.

Title: Smart Growth: Building an Enduring Business by Managing the Risks of Growth
Author: Edward D. Hess
Date: March, 2010
Format: Books & Journals

Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street.

Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P& G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.

Title: Made, as Well as Found: Researching Entrepreneurship as a Science of the Artificial

Authors: S. Sarasvathy and S. Venkataraman
Date: Forthcoming (Yale University Press)
Format: Books & Journals


Title: The Catalyst: How You Can Become an Extraordinary Growth Leader

Authors: J. Liedtka, R. Rosen and R. Wiltbank
Date: March 2009 (Crown Business)
Format: Books & Journals

Mid-level managers may have absolutely no clue where to begin in the quest for growth; or they may have some ideas but not a shred of data to prove that any of them will move the revenue needle. And these managers face not only stretch goals but also, paradoxically, the many obstacles to achieving them-such as inflexible processes and a passion for data and analysis-that are common in large organizations. The most valuable lessons for these managers come straight from their peers: the managers within mature, established corporations who have the talent and skill for driving organic growth. Like chemical catalysts, they make things happen quickly that wouldn't without them, mostly by virtue of their ability to navigate between two worlds: the corporate world, designed for stability and control, and the entrepreneurial world, which is defined by uncertainty. It is the stories of these growth leaders that the authors tell in The Catalyst.


Title: Entrepreneurship in Emerging Regions around the World: Theory, Evidence, and Implications

Authors: P. Phan, S. Venkataraman and S. Velamuri (eds.)
Date: August 2008 (Edward Elgar, Batten Entrepreneurship Series)
Format: Books & Journals

Part of the Batten Entrepreneurship Series, this edited volume explores the theoretical implications of entrepreneurship cases from varied emerging market settings across the globe, from the Western Balkans to Brazil, from the border traders of Laos and Thailand to venture capital formation in Ireland, to family enterprises in Indonesia. Seen as evidence for developing a theory of entrepreneurship for emerging markets, the region-specific cases are grouped thematically into four main areas of inquiry: (1) institutional determinants of entrepreneurship in emerging regions ; (2) government and non-governmental organization influences on entrepreneurship in emerging regions; (3) emergence of venture capital in entrepreneurial economies in emerging regions; and (4) firm-level responses to entrepreneurial opportunities in emerging regions.


Title: So, You Want to Start a Business? 8 Steps to Take Before Making the Leap

Authors: E. Hess and C. Goetz
Date: 2008
Format: Books & Journals

"Most start-ups face the same challenges," finds Edward Hess, Batten Executive-in-Residence and Professor of Business Administration at the Darden School of Business. In his latest book, So, You Want to Start a Business? 8 Steps to Take Before Making the Leap, Hess offers highly practical advice that will apply to anyone considering starting their own business. The book (in paperback) is co-authored with Charles Goetz, a serial entrepreneur who lectures in entrepreneurship at Emory University. In So, You Want to Start a Business?, the authors outline helpful do's and dont's of running a start-up; they give how-to advice for "penciling" a business and for steering clear of the eight mistakes that most often cause new business owners to fail.


Title: Effectuation: Elements of Entrepreneurial Expertise

Authors: S. Sarasvathy
Date: March 2008 (Edward Elgar Publishing, New Horizons in Entrepreneurship)
Format: Books & Journals

In Effectuation, Saras Sarasvathy demonstrates how effectual logic [in contrast to causal reasoning] can be found in stories of the founding of such businesses as CarMax and RealNetworks. She also explores the implications of effectuation for current scholarship in strategic management, how the philosophy of pragmatism relates to effectuation, methods for teaching effectuation, and how other researchers are building on her work. Perhaps most compelling, she writes of the potential for applying effectual logic to markets for social goods and services, which could address human suffering. Entrepreneurs who create such "markets in human hope" could eliminate the artificial divide between for-profit and nonprofit ventures and unleash entrepreneurial creativity to help solve social problems.


Title: Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company

Authors: R. Kerber and T. Laseter
Date: January 2007 (McGraw-Hill)
Format: Books & Journals

This book aimed at practitioners shares the stories of innovation portfolio directors and other industry leaders who have experienced the challenges and rewards of new product development. Along with practical examples from varied corporate settings, the authors present a set of key principles that are integral to success when managing the new product portfolio. Case studies from Walt Disney to Mars, Inc., Whirlpool, UTC, and IBM help illustrate in practical ways what it takes to successful lead product development starting with idea generation and extending through process design and architecture all the way to the creation and management of innovative partnerships.


Title: The Road to Organic Growth: How Great Companies Consistently Grow Marketshare from Within

Authors: E. Hess
Date: December 2006 (McGraw-Hill)
Format: Books & Journals

A rigorous two-year study of the top 800 value-creating public companies found that growth generated internally through a commitment to customer satisfaction, employee engagement, and profitability resulted in consistent employee retention, stock value improvements, and better returns on investment. In The Road to Organic Growth, Edward Hess shares the full results of his breakthrough study, providing fresh, and often-surprising perspectives on what it really takes to foster organic growth. Using instructive examples from leading companies such as SYSCO, Best Buy, Tiffany & Company, Outback Steakhouse, and Stryker Corporation, Hess reveals the strategies these trailblazers used to achieve long-term growth from within.


Title: The Search for Organic Growth

Authors: E. Hess and R. Kazanjian (eds.)
Date: October 2006 (Cambridge University Press)
Format: Books & Journals

To remain successful, companies must respond to the challenge of achieving continual internal or core growth. But how is this done, and why do some strategies work better than others? In The Search for Organic Growth, leading writers on business strategy and organization offer authoritative analysis and practical guidance on implementing a strategy for organic growth. All businesses go through life cycles, and momentum can be created in many ways from new products and market extensions, to add-ons and enhancements. The book also answers crucial questions such as how to keep customers happy during periods of change, how to foster an entrepreneurial environment and satisfy individual potentials, and how to turn the immense short-term revenue pressures of a push towards growth to your advantage. A lively resource for business school faculty, MBAs and executives, this book is ideal for any reader interested in connections between latest business thought and practice.


Title: Leading with Values: Positivity, Virtue, and High Performance

Authors: E. Hess and K. Cameron (eds.)
Date: September 2006 (Cambridge University Press)
Format: Books & Journals

Values-based leadership is based upon honesty, respect, trust and dignity, and it regards every employee within a company as a valued human being. This book describes the characteristics of leaders who focus on positivity and virtues to create and sustain highly successful organizations such as Synovus Financial Corporation, HomeBanc Mortgage Company, and the United States Marine Corps. It also addresses leader mistakes and forgiveness, and how difficulties and challenges can be overcome to achieve spectacular results. This inspiring book offers practical advice that can be applied to individual leadership styles and roles. As society tries to rebound from the recent scandals involving fraud, financial improprieties, and unethical behavior among its leadership, the fundamental message of Leading with Values is clear: acting ethically and virtuously, and treating all stakeholders with respect and dignity, can create extraordinary outcomes without sacrificing performance and profits.


Title: Redefining Health Care: Creating Value-Based Competition on Results

Authors: M. Porter and E. Teisberg
Date: May 2006 (Harvard Business School Press)
Format: Books & Journals

The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums-not to mention the stability of state and federal government budgets. In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the underlying-and largely overlooked-causes of the problem, and provide a powerful prescription for change. The authors argue that participants in the health care system have competed to shift costs, accumulate bargaining power, and restrict services, rather than create value for patients. This zero-sum competition takes place at the wrong level-among health plans, networks, and hospitals-rather than where it matters most, in the diagnosis, treatment, and prevention of specific health conditions. Redefining Health Care lays out a breakthrough framework for redefining health care competition based on patient value. With specific recommendations for hospitals, doctors, health plans, employers, and policy makers, this book shows how to move to a positive-sum competition that will unleash stunning improvements in quality and efficiency.


Title: The Successful Family Business: A Proactive Plan for Managing the Family and the Business

Authors: E. Hess
Date: November 2005 (Greenwood Publishing Group)
Format: Books & Journals

Edward Hess, who has researched and served as a consultant to family businesses for over 20 years, argues that the business and the family are distinct overlapping living organisms, constantly changing and influencing each other. In order for both to thrive, each family business must establish a proactive process for defining roles, articulating goals, and communicating them constantly. Drawing from numerous in-depth examples (both positive and negative) and presenting templates and other practical resources, Hess offers a fascinating glimpse into the dynamics of family business management and specific strategies to promote the health of the enterprise--involving family business leaders and members, non-family employees, board members, and shareholders. Hess concludes with a series of operating rules that apply to every family business and a listing of practical references and resources. The result is a book that will help anyone involved in a family business to develop successful practices that both maximize the value of the business and enhance family relationships.


Title: Smart Financial Management: The Essential Reference for the Successful Small Business

Authors: W. Sihler, R. Crawford and H. Davis
Date: 2004 (AMACOM)
Format: Books & Journals


Title: Investing in Emerging Markets

Authors: R. Bruner, R. Conroy, W. Li, E. O'Halloran and M. Lleras
Date: August 2003 (Research Foundation of AIMR, CFA Institute)
Format: Books & Journals

Investment flows into emerging markets are material: According to the World Bank, during 2000, portfolio and foreign direct investment flows into the approximately 30 markets classified as ''emerging'' topped $250 billion. This monograph, published by the Research Foundation of AIMR (CFA Institute), offers a concise explanation of characteristics of emerging markets; diversification, return, and volatility in these 30 or so markets; efficiency in emerging markets; market integration and country versus sector factors to consider; and valuation. The work concludes with appendices outlining a mechanism for measuring total risk attributed to the overall market movements, as well as a country-versus-industry regression model.


Title: The Innovation Journey

Authors: A. Van de Ven, D. Polley, R. Garud and S. Venkataraman
Date: 1999 (Oxford University Press)
Format: Books & Journals

 The Innovation Journey presents the results of a major longitudinal study that examined the process of innovation from concept to implementation of new technologies, products, processes, and administrative arrangements. Its findings call into question most of the explanations of the innovation process that have been proposed in the past. The Minnesota Innovation Research Program, on which this book is based, involved over 30 researchers who undertook longitudinal studies that tracked the development of 14 diverse innovations in real time and in their natural field settings. Studying its results, the authors find that the innovation journey is neither sequential and orderly, nor is it a matter of random trial and error; rather it is best characterized as a nonlinear dynamic system.

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