Use design thinking to improve the speed and success of your innovation. This program distills design thinking into a clear process that will help you decrease the risk and cost of your projects by framing the challenges correctly so that innovation is maximized, gathering deep insights about value creation for your stakeholders, testing assumptions early and prototyping the concepts.
- Use a disciplined approach to brainstorming that leads to valuable and actionable output.
- Engage the customer in the development of new business offerings.
- Use learning launches to make quick decisions about if and how to move ahead with growth projects.
- Reduce the unknowns to a concrete list of challenges you can solve through your organization's existing resources.
- Have a process for handling dissent, resolving conflicts constructively and adapting on the fly.
The design thinking methodology has been a true discovery to me. In a complex business world, the most difficult thing is not to have great ideas on how to improve things, but to get all the involved people on board and be able to stick to the plans. This is the real challenge. Design thinking allows us to include all the stakeholders from the beginning and this makes all the difference!! They all feel part of it because their opinion has been considered from the very start.
Managing Director/ Head of Private Banking
Bank Sarasin, Zurich Switzerland
The design tool is just a great way to tackle so many problems, I hope you and your students can teach it to many more, especially in companies and in the public sector. How in the world did we operate without those key steps before brainstorming!!!
Chief Executive Officer and Executive Director
Majid Al Futtaim Trust (Dubai), Global Investment Company
Jeanne Liedtka - Faculty Leader
United Technologies Corporation Professor of Business Administration
Jeanne M. Liedtka is the former chief learning officer at United Technologies Corporation, a Fortune 50 corporation where she was responsible for overseeing corporate learning and development. At Darden, she formerly served as associate dean of the MBA program and as executive director of the Batten Institute. She authored The Catalyst: How You Can Lead Extraordinary Growth, which was one of Bloomberg Businessweek's best innovation books of 2009, Designing for Growth, which was named the best management book of 2011 by 800-CEO-READ, and Solving Problems with Design Thinking: 10 Stories of What Works.
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Marian Chapman Moore
Emeritus Professor of Business Administration
Moore emphasizes marketing as a system to design, deliver and sustain the customer value proposition. Moore designed the MBA for Executives format of the Darden MBA and has conducted pioneering research on consumers' emotional responses to advertising and marketing managers' strategic decision-making processes. She consults with major law firms, providing expert testimony on several marketing-related issues, such as brand infringement and dilution.
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