Top Five Global Provider · Top Five Faculty  (FT, 2005–2012)

Darden’s programs in strategic sales, marketing, and social media management help you to:

• Analyze the latest developments in marketing planning, targeting and positioning of industrial and business products and services.
• Make decisions that measurably improve your sales managerial effectiveness and increase the productivity of your sales teams.
• Understand how and when to use social media strategies, and the legal implications of them, in your sales and marketing efforts. 

Through studies in these areas, you will be able to effectively and innovatively direct the marketing team and sales force, and link sales structure design and implementation with your firm's marketing strategy to improve productivity and the bottom line.

Representative titles include vice president or director of sales or marketing, Internet marketing and sales executive, national sales manager, CMO and seasoned regional sales or marketing managers. Product and brand managers, general managers, market researchers, and other managers associated with marketing and sales plans will also find value and benefits from partiipation in the programs. The courses are equally applicable for those who manage sales processes for products or services. We will examine the makeup of each course offering’s participant base, and readily adjust business case studies and simulations to fit the needs of each incoming class.

We encourage companies to send teams in order to learn common language and frameworks, and to help drive the implementation of new knowledge throughout the enterprise.

Strategic Marketing Management

Strategic Sales Management