Innovation for the rest of us. You don't have to work at Google or IDEO to use design in your organization. Design Thinking translates design from an abstract idea into a practical, everyday process any manager can use to spur innovation and drive organic growth, regardless of your creative bent.
Use design thinking to improve the speed and success of your innovation. This program distills design thinking into a clear process that will help you decrease the risk and cost of your projects by framing the challenges correctly so that innovation is maximized, gathering deep insights about value creation for your stakeholders, testing assumptions early and prototyping the concepts.
- Use a disciplined approach to brainstorming that leads to valuable and actionable output .
- Engage the customer in the development of new business offerings.
- Use learning launches to make quick decisions about if and how to move ahead with growth projects.
- Reduce the unknowns to a concrete list of challenges you can solve through your organization's existing resources.
- Have a process for handling dissent, resolving conflicts constructively and adapting on the fly.
AudienceLeaders who need a process for innovation and generating new possibilities for innovation and growth.
Jeanne Liedtka - Faculty Leader
United Technologies Corporation Professor of Business Administration
Jeanne M. Liedtka is the former chief learning officer at United Technologies Corporation, a Fortune 50 corporation where she was responsible for overseeing corporate learning and development. At Darden, she formerly served as associate dean of the MBA program and as executive director of the Batten Institute. She authored The Catalyst: How You Can Lead Extraordinary Growth, which was one of Bloomberg Businessweek's best innovation books of 2009, Designing for Growth, which was named the best management book of 2011 by 800-CEO-READ, and Solving Problems with Design Thinking: 10 Stories of What Works.
Faculty Bio Page
Marian Chapman Moore
Emeritus Professor of Business Administration
Moore emphasizes marketing as a system to design, deliver and sustain the customer value proposition. Moore designed the MBA for Executives format of the Darden MBA and has conducted pioneering research on consumers' emotional responses to advertising and marketing managers' strategic decision-making processes. She consults with major law firms, providing expert testimony on several marketing-related issues, such as brand infringement and dilution.
Faculty Bio Page
Complete faculty information
- Use 10 tools to drive the design-thinking process.
- Brainstorm beyond simplistic lists of possibilities to arrive at robust concepts that can be evaluated, prototyped and developed.
- Conduct successful learning launches, so you can experiment in the marketplace quickly and inexpensively.
- Engage customers in co-creation to enhance value and reduce risk.
- Link design thinking to the established project-management processes of your organization with four key communication aids.
- Develop your innovative abilities by quieting traditional critical reasoning, which breaks down ideas and finds flaws in them instead of building them up into something new.
- Why Design Thinking?
- The Design Process
- The Design Tool Kit
- Defining the Problem
- Generating Deep Insights
- Brainstorming and Concept Development
- Co-creating With Customers
- Prototyping New Concepts
- Launching to Learn
- Learn a step-by-step process and tool kit for enhancing your ability to see and execute on profitable new opportunities.
- Explore case studies of successful companies.
- Gain hands-on experience working with your own project.