The TEP curriculum is both comprehensive and highly integrated in keeping with an enterprise perspective, while taking full advantage of the diversity inherent in the international participant base. Throughout the program, topics build on each other with the intent of maximizing the effectiveness of the overall learning experience. Participants are engaged in strategic thinking, leadership development and decision making, while honing analytical techniques and gaining a better understanding of business functional areas and their interrelationships.
Considerable emphasis is placed on understanding the global environment in which businesses function and on the role that general management plays in this competitive setting. As a means of providing a unifying structure, the program is organized around a number of themes and topics
Processes, Systems and Networks
This area is primarily concerned with the formulation of comprehensive operating strategies, processes, systems and networks that build competitive advantage. The overall focus is on understanding how the firm’s operating resources, product quality, technology, IT capability, service quality, cost efficiencies and innovative capabilities determine enterprise performance. Topics include:
- Global Operations and Marketing Strategies
- Impact and Opportunities of New Information Technologies and Systems
- Meeting the Challenges of Disruptive Technologies
- Operational and Market Effectiveness in the Firm's Innovation Processes
- Process Design Across the Extended Enterprise
- Strategic Operational Alignment in the Supply Chain Network
- Sustaining Substantial Cost-Performance Improvement
- Systems Thinking in Business Resource Management
Economic Value Creation
The creation and endurance of value is the essence of the successful enterprise. To create value, particular attention is paid to the financial management challenges that executives face as they operate in a global context and as they attempt to communicate the essence of their companies to investors, creditors and other interested external parties. Topics include:
- Administration of Assets to Create Value
- Managing in an Uncertain Environment: Hedging and Investing
- Managing Risk to Add Value: Real-Options Thinking
- Managing the Relationship Between Growth and Value
- Mergers and Acquisitions
- Shareholder Value: Communicating Corporate Value
An Entrepreneurial Mindset
One of the keys to lasting competitive advantage is to generate and nurture an entrepreneurial culture throughout the enterprise. Topics include:
- Converting Innovative Ideas and New Technologies Into Successful Products, Services and New Businesses
- Creating and Sustaining Self-Renewal
- Fostering Entrepreneurship in the Corporation
- Pursuing Opportunities in the New Economy Through a Real-Options Framework
Global Economic Environment
Economic and political environments are explored in the context of understanding managerial decisions and performance on a global scale. Topics include:
- Challenges in Emerging Markets: Developing Countries and Economies in Transition
- Competitiveness and Leadership
- Global Changes and Challenges
- Opportunities and Threats to Global Strategies: Trade and Investment Climates
Learning, Leading and Change
An in-depth analysis and discussion of the critical issues in the executive leadership role will be examined. Topics include:
- 4-P Perspective: Purpose, Process, People and Performance
- Ethical and Moral Issues in Leadership
- Leading as Personal Engagement
- Learning, Leading and Change
- Stages and Elements of Change
- Transformational Leadership
- Values-Based Leadership
Market Orientation Perspectives
Developing a market orientation begins by anticipating and exploring opportunities in the marketplace for products and services that enjoy a significant and defensible position. This task entails both analysis of the firm’s internal strengths and a search for relevant market segments — then finding the best fit between the two. Topics include:
- A Customer-Focused Approach to Breakthrough Products
- Creating and Nurturing Customer Relationships
- Endowing Products With Meaning
- Leveraging Your Marketing Assets
- Marketing Strategy in the Twenty-First Century
- The Evolution of Brand Equity
Strategy and Innovation
The fundamental objective of this area of study is to understand the sources of sustainable competitive advantage in a rapidly changing global environment. Topics include:
- Building Organizational Capability
- Competitive Positioning
- Developing a Strategic-Thinking Mindset
- Industry and Competitor Analysis
- Managing Business Innovation
- Strategic Intent and Fit
- Understanding and Leveraging Value Chains and Networks