The mission of Strategy, Ethics and Entrepreneurship (SEE) is to be educators and thought leaders with impact in strategy, ethics and entrepreneurship, and in the integration of the three. We bring a unique Darden perspective to creating and sustaining value — not only for the firm, but for stakeholders associated with the firm and for the society within which the firm operates. This holistic view of value creation includes:
• The design of new sources of value creation including new products, new ventures, new markets and even new opportunities
• Sustaining, growing and sharing value over the lifecycle of firms
• Learning to weave together business and society in all value-creating and value-capturing endeavors
SEE area faculty members, through in-depth research and practical experience, seek to integrate powerful theoretical concepts with useful techniques. We try to push students, scholars and managers to rethink taken-for-granted mental models and uncover promising new possibilities. Topics in and out of the classroom not only cover the basic concepts and issues addressed in most business schools, but also engage Darden's unique perspective in interesting ways.
Strategy equips students with the framework, concepts and tools required to think strategically about the total enterprise and lead the creation of new futures. We focus on how to create value for customers, analyze industry structure and identify sources of uniqueness and competitive advantage. To this, Darden adds a unique focus on design thinking, organic growth and sustainability.
Ethics enables students to reason about the role of ethics in business in a complex, dynamic and global environment. We emphasize harms and benefits analysis, rights and duties analysis, principles and rules and moral and institutional leadership. To these, Darden adds our unique depth on Stakeholder Theory and American Pragmatism.
Entrepreneurship is not just about starting companies, but about developing the entrepreneurial mindset: doing more with less as well as doing more with what you have. Key concepts here include idea generation, prototype development, obtaining funding, team building, business planning and risk management. To these, Darden adds entrepreneurial expertise and effectual logic and market-based solutions for social issues.
L.J. Bourgeois III
John L. Colley
Gregory B. Fairchild
R. Edward Freeman
Edward D. Hess
Jeanne M. Liedtka
Saras D. Sarasvathy
Tihamér von Ghyczy
Andrew C. Wicks
Robert W. Billingsley
John W. Glynn
Mary Ann Leeper
Philippe L. Sommer