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Biography
Jason Jordan is a partner of Vantage Point Performance, where he helps clients drive revenue growth by transforming their sales and marketing capabilities. Jordan is a recognized thought leader in the domain of consultative selling, with a particular focus on large business-to-business sales forces. His primary areas of research and consulting include defining clear market strategies, designing world-class sales processes, developing meaningful performance metrics, and building sales forces that create unique value for their customers.
For more than 10 years, Jordan has advised clients internationally in industries such as technology, financial services, telecommunications, manufacturing, distribution, consumer products, health care, and hospitality. Jason was previously co-founder of Go To Market Partners, a sales strategy consulting firm chaired by Neil Rackham, author of SPIN® Selling and Rethinking the Sales Force. He also held senior positions with Mercer, Renaissance Worldwide, and Andersen, where he focused on business process and human capital issues related to the sales and marketing functions.
Having sold financial products and software integration services early in his career, Jordan is a passionate advocate of both the sales profession and the evolution of sales management into a science. He is a founding member of the University Sales Education Foundation, a not-for-profit that promotes the profession of selling through formal education in colleges and universities. Jordan is also on the Editorial Advisory Board for Sales and Marketing Management, where he authors a regular column on sales management best practices.