Faculty & Research

Marian Chapman Moore

Marian Chapman Moore, Eleanor F. and Phillip G. Rust Visiting Professor of Business Administration

  • BA, College of William and Mary; MS, Virginia Commonwealth University; PhD, University of California at Los Angeles
Office: FOB 291B
Phone: +1-434-924-4827
E-mail: marianmoore@virginia.edu

More Information

MBA Courses

Managing Consumer Brands

Executive Education Courses

The Executive Program, Strategic Marketing Management


The Eleanor F. and Phillip G. Rust Visiting Professor of Business Administration, Marian Chapman Moore joined the Darden faculty in 2001. She was the founding associate dean of Darden’s MBA for Executives program, which graduated its first class in 2008.                                           

At Darden, Moore teaches "Managing Consumer Brands" in Darden’s elective program for full-time students and "Marketing Management" in Darden’s MBA for Executives program. She has also taught First Year "Marketing" and "Marketing Intelligence" in the full-time program. She serves as a faculty member in several of Darden’s Executive Education programs: The Executive Program, the Manager Development Program, and the Strategic Marketing Program. For three years, Moore was a member of the University of Virginia’s Faculty Senate, serving on the Academic Affairs Committee. In 2008, Moore was selected to serve as a faculty marshall at UVA's closing ceremonies. In 2007, Professor Moore received the Wachovia Award for Excellence in Teaching Materals.

Moore’s research focuses on consumers’ emotional responses to advertising and marketing managers’ strategic decision-making processes. She has published over 30 articles in peer-reviewed journals including the Journal of Marketing, Marketing Science,the Journal of Consumer Research, and the Journal of Public Policy and Marketing. She has provided expert commentary for Kirkland and Ellis, LLP; Smith Helms, LLP; Mayer Brown, LLP; Jones Day, LLP, and other law firms in cases involving competitive activity, brand meaning, brand infringement and so forth. 

Moore is an emeritus faculty member of Duke University’s Fuqua School of Business, where she served as associate dean for Executive MBA Programs, marketing area coordinator and as a member of the Curriculum Redesign Team. She received teaching awards from the full-time MBA students, the evening MBA students, and the weekend MBA students. She was a member of Duke University’s academic senate and served on its executive committee for three years. Moore has also taught at INSEAD in Fontainbleau, France.


Emotional Reactions to Advertising 
Competitive Strategy 
Marketing Strategy