Communications Professor Paul Farris taught at the Harvard Business School
before his appointment at the University of Virginia Darden School of Business.
He has worked in marketing management for UNILEVER, Germany, and in account
management for the LINTAS advertising agency.
Farris's general research
focus is in the area of marketing productivity and budgeting. His work has been
published in six books and more than 60 articles, appearing in professional
journals such as the Harvard Business Review, Journal of Marketing, Marketing
Science, Management Science, Decision Sciences, Journal of Advertising Research,
Journal of Retailing, Journal of the Academy of Marketing Science and
the Sloan Management Review. Farris has coauthored award-winning articles
on retailer power, marketing strategy and advertising testing. He is a current
or past member of the editorial boards for the Journal of Marketing, the
Journal of Retailing and the International Journal of
Advertising, and is an academic trustee of the Marketing Science Institute.
His current research is focused on building coherent systems for
integrating financial and marketing metrics. A recent book, Marketing
Metrics: 50+ Metrics Every Executive Should Master, was selected by
Strategy + Business, as 2006 Marketing Book of the Year. Farris has
consulted and taught executive education programs for many international
companies. He has served on the boards of retailers, manufacturers and software
companies. Currently, he is on the board of directors of Sto Corp., GSI Group
and Ohio Art Company.