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Phillip E. Pfeifer

Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration

BSIE, Lehigh University; MS, MSOR, PhD, Georgia Institute of Technology

Office: FOB 253
Phone: +1-434-924-4803
E-mail: PfeiferP@darden.virginia.edu

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Personal Page

MBA Courses

First Year Decision Analysis

Direct Marketing

Managerial Quantitative Analysis

Data Analysis and Optimization

Notre Dame (2012)

Statistics in Business

Biography

Richard S. Reynolds Professor of Business Administration Phillip E. Pfeifer teaches Marketing and Quantitative Analysis courses in Darden’s MBA and Executive Education classrooms. Pfeifer’s research focuses on the areas of direct marketing and decision modeling. He has written or co-written over 40 journal articles, more than 80 Darden cases and several textbooks.

Pfeifer joined the Darden faculty in 1980. He was previously a research engineer at the Georgia Institute of Technology.

Expertise