Faculty & Research

Phillip E. Pfeifer

Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration

  • BSIE, Lehigh University; MS, MSOR, PhD, Georgia Institute of Technology
Office: FOB 253
Phone: +1-434-924-4803
E-mail:  PfeiferP@darden.virginia.edu


Richard S. Reynolds Professor of Business Administration Phillip E. Pfeifer teaches Marketing and Quantitative Analysis courses in Darden’s MBA and Executive Education classrooms. Pfeifer’s research focuses on the areas of direct marketing and decision modeling. He has written or co-written over 40 journal articles, more than 80 Darden cases and several textbooks.

Pfeifer joined the Darden faculty in 1980. He was previously a research engineer at the Georgia Institute of Technology.


Direct Marketing
Probability/StatisticsQuantitative Decision Analysis

MBA Courses

First Year Decision Analysis
Direct Marketing
Managerial Quantitative Analysis
Data Analysis and Optimization

Notre Dame (2012)

Statistics in Business