Professor of Business Administration Rajkumar
Venkatesan teaches First Year "Marketing" and "Marketing Analytics" at
Darden. Venkatesan's research focuses on developing customer-centric
marketing strategies that provide measurable financial results. In his
research, he aims to balance quantitative rigor and strategic relevance.
Venkatesan's research has appeared in several journals including
Journal of Marketing, Journal of Marketing Research,
Marketing Science and the Harvard Business Review. Many of his
research publications have been recognized with prestigious awards such as
the Don Lehmann Award for the best dissertation-based article published in
the Journal of Marketing and Journal of Marketing Research,
the MSI Alden G. Clayton Award for the best marketing dissertation proposal
and the ISBM Outstanding Dissertation Proposal Award. He was recently
selected as one of the top 20 rising young scholars in marketing by the
Marketing Science Institute. He has consulted with firms in the technology,
retailing and pharmaceutical industries on their marketing analytics
initiatives. For his work with IBM, he was recognized as one of the three
finalists worldwide for the Informs Practice Prize Competition.
coming to Darden, Venkatesan taught database marketing, marketing research
and quantitative marketing models to graduate students at the University of
Connecticut. There, he was the recipient of the MBA Teacher of the Year
Award. He received his PhD in marketing from the University of Houston and
his BE in computer engineering from the University of Madras.