Biography
Associate
Professor of Business Administration Rajkumar Venkatesan teaches First Year
"Marketing" and "Marketing Analytics" at Darden. Venkatesan's research focuses
on developing customer-centric marketing strategies that provide measurable
financial results. In his research, he aims to balance quantitative rigor and
strategic relevance.
Venkatesan's research has appeared in several
journals including Journal of Marketing, Journal of Marketing
Research, Marketing Science and the Harvard Business Review.
Many of his research publications have been recognized with prestigious
awards such as the Don Lehmann Award for the best dissertation-based article
published in the Journal of Marketing and Journal of Marketing
Research, the MSI Alden G. Clayton Award for the best marketing
dissertation proposal and the ISBM Outstanding Dissertation Proposal Award.
He was recently selected as one of the top 20 rising young scholars in
marketing by the Marketing Science Institute. He has consulted with firms in
the technology, retailing and pharmaceutical industries on their marketing
analytics initiatives. For his work with IBM, he was recognized as one of the
three finalists worldwide for the Informs Practice Prize Competition.
Before coming to Darden, Venkatesan taught database marketing, marketing
research and quantitative marketing models to graduate students at the
University of Connecticut. There, he was the recipient of the MBA Teacher of
the Year Award. He received his PhD in marketing from the University of
Houston and his BE in computer engineering from the University of Madras.