MBA Courses
Course Head, First Year Marketing
Business-to-Business Marketing
Executive Education Courses
Business-to-Business Marketing Program
Marketing Channels: Design, Implementation and Evaluation
Marketing and Sales Executive Program
Strategic Alliances Program
The Darden Partnership Program
Biography
Robert E. Spekman, Tayloe Murphy Professor of Business Administration, is an internationally recognized authority on business-to-business marketing, supply chain/channels management and strategic alliances. His consulting experiences include marketing research and competitive analysis, strategic market planning, supply chain management, channels of distribution design and implementation and strategic partnering. In addition to teaching MBA courses, his executive program experience includes teaching general marketing strategy, sales force management, channels strategy, creating strategic alliances and business-to-business marketing strategy. He has edited or written seven books and is co-author of over 80 articles and papers.
Spekman, who joined the Darden faculty in 1991, previously taught at the University of Southern California, the University of Maryland and the Norwegian School of Business Administration and Economics.
Expertise
Business-to-Business Marketing
Marketing
Organization
Marketing and Sales
StrategyStrategic Alliances/Partnerships
Strategic Planning
Strategic Procurement Planning
Telecommunications
Industry
Featured Video
Join Darden Professor Robert Spekman and learn about the role supply chains play in successful organizations.