Faculty & Research

Ronald T. Wilcox

Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration and Associate Dean, MBA for Executives

  • AB, Xavier University; MS, PhD, Washington University
Office: FOB 299-B
Phone: +1-434-243-5558
E-mail: WilcoxR@darden.virginia.edu

Biography

Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration and Associate Dean of the MBA for Executives Program, teaches the required Marketing course in the MBA and Executive MBA programs as well as the elective "Pricing." He also teaches in numerous Executive Education programs.

His research, focused on the marketing of financial services and its interface with public policy, has appeared in leading marketing and finance journals such as the Journal of Marketing Research, Management Science, Marketing Science and the Journal of Business. His research and writing have also appeared in the Wall Street Journal, Washington Post, BusinessWeek, Fortune, Forbes and the Weekly Standard. He is a frequent contributor to Forbes. He is the author of the book Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It, published by Yale University Press.

Wilcox joined the Darden faculty in 2001. He was formerly an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration and an economist for the U.S. Securities and Exchange Commission.

Expertise

Marketing Financial Services
Branding
Marketing for Nonprofits
Public Policy and Marketing

MBA Courses

Marketing Management (MBA and MBAE)
Pricing

Executive Education Courses

United Technologies - Emerging Leaders Program
Navy Federal Credit Union
Genworth
Visa - China
Parsons Brinckerhoff