Ronald T. Wilcox,
Ethyl Corporation Professor of Business Administration and Associate Dean of
the MBA for Executives Program, teaches the required Marketing course in the
MBA and Executive MBA programs as well as the elective "Pricing."
He also teaches in numerous Executive Education programs.
focused on the marketing of financial services and its interface with public
policy, has appeared in leading marketing and finance journals such as
the Journal of Marketing Research, Management Science, Marketing Science
and the Journal of Business. His research and writing have also appeared
in the Wall Street Journal, Washington Post, BusinessWeek, Fortune,
Forbes and the Weekly Standard. He is a frequent contributor to
Forbes. He is the author of the book Whatever Happened to Thrift? Why
Americans Don’t Save and What to Do About It, published by Yale
Wilcox joined the Darden faculty in 2001. He was
formerly an assistant professor at the Carnegie Mellon Graduate School of
Industrial Administration and an economist for the U.S. Securities and Exchange