John Tyler Professor of Business Administration Samuel E. Bodily researches decision and risk analysis, strategy modeling and analysis, forecasting and lifetime consumption and investment planning. He has written several books, a wide variety of journal articles in publications ranging from Operations Research to the Harvard Business Review and more than 120 cases and technical notes on quantitative analytics.
In addition to teaching strategy and decision analysis in Darden’s MBA and Executive Education programs, he is a consultant to many corporations, utilities and government agencies. Bodily has served on the Darden faculty since 1977. Previously, he taught at Boston University and the Sloan School of Management at the Massachusetts Institute of Technology, and has been a visiting professor at INSEAD Singapore, Stanford University and the University of Washington.
"Darden's Luckiest Student: Lessons from a High-Stakes Risk Experiment," Decision Analysis, Vol. 7, No. 4, December 2010, pp. 331-345.
“Preferences for Consumption Streams: Scale Invariance, Correlation Aversion, and Delay Aversion Under Mortality Risk,” (with Casey Lichtendahl) Operations Research, Vol. 58, No. 4, Part 1 of 2, July-August 2010, 985-997.
"I Can't Get No Satisfaction: How Bundling and Multi-Part Pricing Can Satisfy Consumers and Suppliers," (with Rafi Mohammed), Electronic Commerce Research, 6:187-200, 2006. Also published in Proceedings of 6th International Conference on eCommerce Research, Dallas, October, 2003.
“Organizational Use of Decision Analysis” and "Real Options", chapters completed October 2004, to appear in Making Hard Decisions, 3rd Edition by Robert T. Clemen and Terrance Reilly, Duxbury Press, Belmont CA.
“Strategic Indicators of B2B eMarketplace Financial Success,” (with Tim Laseter), Electronic Markets (14:4) 2004.
“Not Walls, Windows! Capture Value in the Digital Age,” (with Sankaran Venkataraman), Journal of Business Strategy, May/June 2004.
“Risk and Reward at the Speed of Light: A New Electricity Price Model,” (with Michel Del Buono), Energy and Power Risk Management, September 2002.
“Preparing our Students to be News Vendors,” (with Phillip E. Pfeifer, Robert L. Carraway, Dana R. Clyman, and Sherwood C. Frey, Jr.), Interfaces, November-December 2001, pp. 112-122.
“What Enron Did Right,” (with Robert F. Bruner), Wall Street Journal, November 19, 2001, p. A20 (op-ed article).
“Structured Risk Management: Filling a Gap in Decision Analysis Education” (with Kenneth Chelst), Journal of the Operational Research Society, Vol. 51, No. 12, pp. 1420-1432, 2000.
“Introduction: Strategy Modeling and Analysis,” (with Elizabeth O. Teisberg) Interfaces, Nov.-Dec., 1999.
“A Dialogue Process for Choosing Value-Creating Strategies,” (with Michael S. Allen), Interfaces, Nov.-Dec., 1999.
Quantitative Business Analysis: Text and Cases. Irwin/McGraw-Hill, 1998 (with R.L Carraway, S.C. Frey, and P.E. Pfeifer).
Lifetime Consumption and Investment Planning
Energy and Electric Utility Industries
Probability and Statistics
First Year Decision Analysis
Second Year Management Decision Models
Managing Global Processes
Executive Education Courses
Strategic Thinking and Action
Selected Publications [cont'd]
Integration into the World Economy: Companies in Transition in the Czech Republic, Slovakia, and Hungary. (with L.E. Grayson) European Business Journal, 10(4), 1998, and in book Europe Beyond 2000, Whurr Publishers, 1998.
"Teaching MBA Quantitative Business Analysis with Cases," Interfaces, Vol. 26, No. 6, November-December, 1996.
Quantitative Business Analysis Casebook, Irwin, 1996 (with Robert L. Carraway, Sherwood C. Frey, Jr., and Phillip E. Pfeifer).
"Perishable-Asset Revenue Management: Generic and Multiple-Price Yield Management with Diversion," (with Lawrence R. Weatherford), Omega, International Journal of Management Science, Vol. 23, No. 2, pp. 173-185, 1995.
"Modeling the Customer Arrival Process and Comparing Decision Rules in Perishable-Asset Revenue Management Situations," Transportation Science, Vol. 27, No. 3, 1993 (with Lawrence B. Weatherford and Phillip E. Pfeifer).
A Taxonomy and Research Overview of Perishable-Asset Revenue Management: Yield Management, Overbooking, and Pricing, Operations Research, Sept.-Oct. 1992 (with Lawrence Weatherford), Vol. 40, No. 5, pp. 831-844.
"Overbooking Decision Rules," Omega, International Journal of Management Science, (with Phillip E. Pfeifer), Vol. 20, No. 1, 1992.
Introduction: The Practice of Decision and Risk Analysis, Interfaces, Nov.-Dec. 1992, Vol. 22, No. 6.
"Pearson-Tukey Three-Point Approximations vs. Monte Carlo Simulation" (with Phillip E. Pfeifer, and Sherwood C. Frey), Decision Sciences, Vol. 22, No. 1, Winter 1991.
"A Test of Space-Time ARIMA Modeling and Forecasting of Hotel Data" (with Phillip E. Pfeifer), Journal of Forecasting, Vol. 9, pp. 255-272, 1990.
"A Simulation of Techniques for Forecasting Shipments Using Firm Orders-to-Date" (with James R. Freeland), Journal Operational Research Society, Vol. 39, No. 9, pp. 833-846, 1988.
"Spreadsheet Modeling as a Stepping Stone," Interfaces, Sept.-Oct. 1986.
"Three-Point Approximations for Continuous Random Variables," Management Science, May, 1983 (with Donald L. Keefer).
"A New Job for Businessmen: Managing the Company's Environmental Resources," Sloan Management Review, Summer, 1982 (with H.L. Gabel).
"Optimal Consumption and Portfolio Strategies in a Discrete - Time Model with Summary - Dependent Preferences," Journal of Financial and Quantitative Analysis, March, 1982 (with C.C. White).
"Analysis of Risks to Life and Limb," Operations Research, January-February, l980.
"A Delegation Process for Combining Individual Utility Functions," Management Science, October, 1979.
"When Should You Go To Court?" Harvard Business Review, May-June, 1981.
"Police Sector Design Incorporating Preferences of Interest Groups for Equality and Efficiency," Management Science, August, l978.