Faculty & Research

Yael Grushka-Cockayne

Yael Grushka-Cockayne, Assistant Professor of Business Administration

  • BSc, Ben-Gurion University; MSc, London School of Economics; PhD, MRes, London Business School
Office: FOB 163
Phone: +1-434-924-7141
E-mail: GrushkaY@darden.virginia.edu
Twitter: @grushkay


Assistant Professor of Business Administration Yael Grushka-Cockayne’s research and teaching activities focus on project and project portfolio management, strategic and behavioral decision making and new product development. Her research is published in numerous academic and professional journals, and she is a regular speaker at international conferences in the area of decision analysis, project management and management science. She is also an award-winning teacher and has taught courses at various universities and organizations. 

Before starting her academic career, she worked in San Francisco as a marketing director of an Israeli ERP company. As an expert in the areas of project management, she has served as a consultant to international firms in the aerospace and petroleum industries. Grushka-Cockayne was a finalist for the Practice Award of the Decision Analysis Society and for the Daniel Wagner Prize for Excellence in Operations Research and a finalist in the 2007 Case Competition held by the Institute of Operations Research and Management Sciences (INFORMS).

She is a UVA Excellence in Diversity fellow and a member of INFORMS, the Decision Analysis Society, the Operational Research Society and the Project Management Institute (PMI). She is also currently the Secretary/Treasurer of the INFORMS Decision Analysis Society.


Pfeifer, P.E., Yael Grushka-Cockayne, and Kenneth C. Lichtendahl, Jr. The Promise of Prediction Contests. The American Statistician (forthcoming).

Lichtendahl, Jr., Kenneth C., Yael Grushka-Cockayne, and Phillip E. Pfeifer. 2013. The Wisdom of Competitive Crowds. Operations Research, 61 (6), 1383-1398.

Chao, R., K.C. Lichtendahl, Jr., and Y. Grushka-Cockayne. Incentives in a Stage-Gate Process. Production and Operations Management (forthcoming).

Jose, V.R.R., Y. Grushka-Cockayne and K.C. Lichtendahl, Jr. Trimmed Opinion Pools and the Crowd's Calibration Problem. Management Science, 60 (2), 463-475.

Lichtendahl, K.C. Jr., Y. Grushka-Cockayne and R. Winkler. Is It Better to Average Probabilities or Quantiles? Management Science, 59 (7), 1594-1611.

Read, D. and Y. Grushka-Cockayne. 2011. The Similarity Heuristic, Journal of Behavioral Decision Making, 24 (1), 23-46.

Grushka-Cockayne, Y., B. De Reyck. 2009. Towards a single European sky. Interfaces, 39 (5), 400-414.

Grushka-Cockayne, Y., B. De Reyck, Z. Degraeve. 2008. An integrated decision-making approach for improving European air traffic management. Management Science, 54 (8), 1395-1409.

De Reyck, B., Y. Grushka-Cockayne, R. Leus. 2007. A new challenge in project scheduling: the incorporation of activity failures. Journal of Economics and Management, LII (3), 411-434.

De Reyck, B., Y. Grushka-Cockayne, M. Lockett, S. R. Calderini, M. Moura, A. Sloper. 2005. The impact of project portfolio management on information technology projects. International Journal of Project Management, 23(7), 524-537.

Non academic Journals

Grushka-Cockayne, Y. and Kenneth C. Lichtendahl, Jr.,Is it better to trust the best expert, or the average of a group of experts? Case in Point, The Washington Post, November 16, 2013.

Eubanks, D. L., D. Read and Y. Grushka-Cockayne. 2013. Biases as a Constraint on Planning Performance, in Frese M. and M. Mumford, Eds. Organizational Planning: The Psychology of Performance, forthcoming.  

Laseter, T., K. C. Lichtendahl Jr., Y. Grushka-Cockayne. 2010. Cleaning the Crystal Ball. Strategy + Business.


Multi-Criteria Decision Analysis
Behavioral Decision Making
Project Management
Innovation and New Product Development

MBA Courses

First Year Decision Analysis
Project Management Second Year Elective
NOLS Course
The Business of Film - the Cannes Film Festival elective

Current Research

Working Papers 

Ensembles of Overfit and Overconfident Forecasts, with V.R.R. Jose and Casey Lichtendahl. Revise and resubmit requested from Management Science.

Perceived Repeated Risk and the Allais Paradox, with Casey Lichtendahl. Revise and Resubmit at Theory and Decision.

The Value of Flexibility in New Product Development: The Impact of Competition, with Janne Kettunen, Bert De Reyck and Zeger Degraeve. Under Review. 

Work in Progress 

Planning for the Planning Fallacy, with Bert De Reyck and Daniel Read.

Social Comparison and the Allais Paradox with Casey Lichtendahl.

State-Dependent Hyperbolic Discounting with Casey Lichtendahl and Daniel Read.

The Benefits of Eliciting, Evaluating, and Aggregating Quantiles, with Casey Lichtendahl and Robert L. Winkler.

R Package 

Yael Grushka-Cockayne, Victor Richmond R. Jose, Kenneth C. Lichtendahl Jr., and Huanghui Zeng (2014), “trimTrees”, http://cran.r-project.org/web/packages/trimTrees/index.html


Featured Video

Darden Faculty Profile: Yael Grushka-Cockayne

Yael Grushka-Cockayne's research and teaching activities focus on project and project portfolio management, strategic and behavioral decision making and new product development.