Assistant Professor of Business Administration Yael Grushka-Cockayne’s research and teaching activities focus on project and project portfolio management, strategic and behavioral decision making and new product development. Her research is published in numerous academic and professional journals, and she is a regular speaker at international conferences in the area of decision analysis, project management and management science. She is also an award-winning teacher and has taught courses at various universities and organizations.
Before starting her academic career, she worked in San Francisco as a marketing director of an Israeli ERP company. As an expert in the areas of project management, she has served as a consultant to international firms in the aerospace and petroleum industries. Grushka-Cockayne was a finalist for the Practice Award of the Decision Analysis Society and for the Daniel Wagner Prize for Excellence in Operations Research and a finalist in the 2007 Case Competition held by the Institute of Operations Research and Management Sciences (INFORMS).
She is a UVA Excellence in Diversity fellow and a member of INFORMS, the Decision Analysis Society, the Operational Research Society and the Project Management Institute (PMI).
Lichtendahl, Jr., Kenneth C., Yael Grushka-Cockayne, and Phillip E. Pfeifer. 2013. The Wisdom of Competitive Crowds. Operations Research (forthcoming).
Chao, R., K.C. Lichtendahl, Jr., and Y. Grushka-Cockayne. Incentives in a Stage-Gate Process. Production and Operations Management (forthcoming).
Jose, V.R.R., Y. Grushka-Cockayne and K.C. Lichtendahl, Jr. Trimmed Opinion Pools and the Crowd's Calibration Problem. Management Science (forthcoming).
Lichtendahl, K.C. Jr., Y. Grushka-Cockayne and R. Winkler. Is It Better to Average Probabilities or Quantiles? Management Science, 59 (7), 1594-1611.
Read, D. and Y. Grushka-Cockayne. 2011. The Similarity Heuristic, Journal of Behavioral Decision Making, 24 (1), 23-46.
Grushka-Cockayne, Y., B. De Reyck. 2009. Towards a single European sky. Interfaces, 39 (5), 400-414.
Grushka-Cockayne, Y., B. De Reyck, Z. Degraeve. 2008. An integrated decision-making approach for improving European air traffic management. Management Science, 54 (8), 1395-1409.
De Reyck, B., Y. Grushka-Cockayne, R. Leus. 2007. A new challenge in project scheduling: the incorporation of activity failures. Journal of Economics and Management, LII (3), 411-434.
De Reyck, B., Y. Grushka-Cockayne, M. Lockett, S. R. Calderini, M. Moura, A. Sloper. 2005. The impact of project portfolio management on information technology projects. International Journal of Project Management, 23(7), 524-537.
Non academic Journals
Laseter, T., K. C. Lichtendahl Jr., Y. Grushka-Cockayne. 2010. Cleaning the Crystal Ball. Strategy + Business.
Multi-Criteria Decision Analysis
Behavioral Decision Making
Innovation and New Product Development
First Year Decision Analysis
The Business of Film - the Cannes Film Festival elective
Executive Education Courses
Project and Program Management
Decision Making under Uncertainty
Frameworks and Tools for Financial Valuation of Investment Opportunities in Pharma
Wrestling with Decisions at Hill Valley, with John Adams, Meera Shankar and Jared Harris, case study and teaching note, Darden Business Publishing, case study UVA-QA-DRAFT, 2012.
Ballis’ Benchmark (A) and (B), with Casey Lichtendahl, case studies and teaching note, Darden Business Publishing, UVA-F-1621, UVA-F-1622, UVA-F-1623, 2010.
PriceMax, with Casey Lichtendahl, case study and teaching note, Darden Business Publishing, UVA-QA-0748, 2010. (2nd place in the INFORMS 2010 Annual Case Competition).
Forecasting Engine with Casey Lichtendahl and Darden media.
Towards a single European sky, with Bert De Reyck, case study and teaching note, Darden Business Publishing, case study UVA-QA-0736, 2010. (Finalist in the INFORMS 2008 Annual Case Competition).
Perceived Repeated Risk and the Allais Paradox, with Casey Lichtendahl. Revise and Resubmit at Theory and Decision.
The Value of Flexibility in New Product Development: The Impact of Competition, with Janne Kettunen, Bert De Reyck and Zeger Degraeve. Under Review.
Work in Progress
Planning for the Planning Fallacy, with Bert De Reyck and Daniel Read.
Social Comparison and the Allais Paradox with Casey Lichtendahl.
The Wisdom of Small Crowds of Probability Forecasters with Al Mannes and Casey Lichtendahl.
State-Dependent Hyperbolic Discounting with Casey Lichtendahl and Daniel Read.