Tips for Obtaining Corporate Sponsorship

Emphasize the value to your sponsor. Present your case from your employer's point of view in terms of applied skills, increased contacts and/or internal transfer of knowledge.

  • Start early. This process can take longer than you think, especially in larger organizations where multiple reviews are required.
  • Know your sponsor's policy. Research your company's leadership development and tuition reimbursement policies where applicable.
  • Be willing to negotiate. Consider how you can use vacation time or make a longer-term commitment to your sponsor.
  • Have a plan for work disruption. Prepare your colleagues, subordinates and others for time away, or change your schedule.
  • Treat your request like a business proposal. Prepare a professional project proposal complete with objectives, measures, process and expectations after graduation.

Visit the GEMBA Sponsorship website to learn more.

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