Institute for Business in Society

Research and Relevance: Faculty Perspectives

Video Viewpoints

Darden School faculty discuss how their work helps to prepare leaders to impact society positively through business.

Richard Brownlee  |  Raj Venkatasan |  Mary Margaret Frank  |  Greg Fairchild  Peter Rodriguez |  Frank Warnock  |  Tim Kraft   Ed Freeman  |  Ed Davis  |  Anton Ovchinnikov

Richard Brownlee

Professor Richard Brownlee talks about the role of business in a changing world. As sustainability becomes more embedded in our culture, businesses must learn to operate in an integrated fashion. With multiple stakeholders, businesses are expected to do more than make profits.


Raj Venkatasan

Associate Professor Raj Venkatasan focuses on business’s marketing actions in society. He finds that international foreign policy crises can affect consumers’ purchases. In one case study, he demonstrates how consumers bring their political beliefs to the store when they purchase goods.


Mary Margaret Frank

Associate Professor Mary Margaret Frank discusses how business creates value for society and how society enables business to create value. She believes business and government can work together to solve societal problems. MBA students should be taught to succeed not only in business, but in society as well.


Greg Fairchild 

Associate Professor Greg Fairchild talks about how business can add value in underserved populations. Two areas he has researched include using entrepreneurship education to help veterans and the effect of financial independence on domestic violence.


Peter Rodriguez

Senior Associate Dean Peter Rodriguez discusses how business is embedded in the world around us. From his research of corruption in business, he believes that business leaders should follow the Hippocratic Oath to “first, do no harm.” 


Frank Warnock

The Paul M. Hammaker Professor of Business Administration, Warnock teaches his students to use market-based solutions to solve societal issues. Some examples include mobile banking solutions in rural areas, micro-loans and working with governments to improve housing finance. 


Tim Kraft

Assistant Professor Tim Kraft discusses how businesses are a part of society and how they can no longer operate in a “bubble.” His research looks at environmental issues in regard to supply chain and operations management.


Ed Freeman

Professor R. Edward Freeman talks about how we need to see business as a societal and human institution. He and others around the world have been crafting a new narrative for business through Stakeholder Theory. He is now looking at applying the theory to accounting, finance and other areas in business administration.


Ed Davis

Professor Ed Davis discusses his research on humanitarian disaster response and supply chain management. He sees the need for improved coordination of relief efforts from all sectors. He has worked with practitioners and businesses to help them formulate new ideas for solving problems. 


Anton Ovchinnikov

Assistant Professor Anton Ovchinnikov discusses his research on how firms respond to environmental regulations in different ways. His research into sustainability looks at whether re-manufacturing is beneficial to society. 

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