The Darden Business Design Club exists to foster a community around, promote the ideals of, and encourage career paths that incorporate design methodologies in leading organizations, solving business challenges, and facilitating innovation.
The central idea behind the club is a strategic growth toolkit often referred to as “design thinking.” It is a way of making real world business decisions by bolstering typical left-brain analytics with right-brain creativity. Innovation leaders throughout the world, including companies like Apple, Nike, and Proctor & Gamble, have touted the outcomes of a more design-centric approach to their core business.
With the transition of the U.S. economy from one of linear, rote processes to one of disruptive, innovative ideas, design methodologies are becoming more crucial to all facets of business. As Darden further establishes itself as a top global MBA program sending leaders into this new economy, it is important to nurture innovative ideas and ways of solving business problems.