Marketing Club Forum

The Marketing Forum will be held on Friday, October 26th 2012. The Marketing Forum offers students access to a variety of different companies, industries and marketing functions. Below you will find the presentations for the 2012 Marketing Forum. We have several presentations from Target, General Mills, Campbell's Soup, Microsoft, Celgene and Johnson & Johnson.

Our keynote speaker this year is Jonathan Baskin. Jonathan is a thought-leader on brands and marketing, and has nearly 30 years of experience putting his ideas into practice for clients around the world. He has led communications for such brands as Limited Brands, Nissan, and Blockbuster, and led the PR agency on Apple’s launch of its first iMac. He has published four books, writes a regular column for Advertising Age, and pens regular blog posts for Histories of Social Media.

Marketing Club Forum 2012 Schedule

  

Company    

Presenter

Presentation Title

12:00pm-1:00pm
Lunch

 

 

 

1:00pm-1:45pm
Keynote Speaker    

 

Jonathan Baskin

 

1:45pm-2:25pm Company
Presentation #1

Target

Sally Kurtz Schiff
Josh Evans

"How to Win the Holiday Toy Season
Through the 4P's"

2:25pm-2:50pm Company
Presentation #2

General Mills

Jim Cuene

"Hacking the Modern Brand:
Agility for a Multiscreen World"

2:50pm-3:05pm
Break

 

 

 

3:05pm-3:30pm Company
Presentation #3

Microsoft

 

Kaushik Sethuraman

"Putting People First:
A Social Redesign of Windows Phone"

3:30pm-3:55pm Company
Presentation #4

Campbell's

Zach Barkus

"Digital Fitness: What Consumers Expect"

3:55pm-4:10pm
Break

 

 

 

4:10pm-4:35pm Company
Presentation #5

Celgene    

Lauren Verduin

"The iPad as a Tool in the
Fight Against Cancer:
Celgene's Evolving Communications Strategy"

4:35pm-5:00pm Company
Presentation #6

J&J

Lee Myers

Kirsten Smith

"Digital Strategy Starts
with Brand Strategy"

5:00pm-6:00pm
Break

 

 

 

6:00pm-7:00pm
Networking Cocktail Hour

 

 

 

7:00pm-9:00pm
Dinner

 

 

 

 

 

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