Corporate Innovation and Design Course Starts Today


Calling Darden MBAs:  The Corporate Innovation and Design Experience course that starts today (Tuesday, January 12) will explore how design thinking and innovation principles can be used to foster innovation and growth. Working closely with client companies, students will apply design methodologies and innovation tools to a current project.

The course is a new addition to the Darden curriculum and will be taught in Darden’s new I-lab - a state of the art innovation space designed to create an energizing and inspiring environment that facilitates the ability to both do research and engage students in learning the core skills essential to being innovative leaders.

Sunday's New York Times (Sunday, Jan. 10, 2010) mentions the Darden I-Lab and course in an article about multicultural critical thinking at B-schools.

Liedtka emphasizes that the new course is aimed at giving students an appreciation for the power of design thinking. “We’re not turning students into designers in a single course, but rather helping them to understand the mindset and skill sets around design and applying those to business.”

If you are interested in learning more about the new Innovation course or if you have questions about it, please contact Professor Jeanne Liedtka, 434.924.1404.

Founded in 1955, the University of Virginia’s Darden School of Business improves society by developing principled leaders in the world of practical affairs.

For questions or information, contact

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