Darden Professor Saras Sarasvathy to Share “Ideas Worth Spreading” at TED Conference


A leading Darden School of Business professor in entrepreneurship and ethics, Saras D. Sarasvathy will address more than 700 visitors to the TEDxMidAtlantic 2010, an event to be held Nov. 5, at the Sidney Harman Hall in Washington, D.C.

Saras Sarasvathy TEDSarasvathy is a member of the Strategy, Entrepreneurship and Ethics area at Darden and will provide her views on the question, “What if?” By asking this question of a range of talented thinkers and doers, TEDxMidAtlantic 2010 plan to loosen fresh, new viewpoints on old questions.

Sarasvathy is a leading scholar on Effectuation, a logic of entrepreneurial expertise and a framework for understanding the creation and growth of new organizations and markets. In 2007, Sarasvathy was named one of the top 18 entrepreneurship professors by Fortune Small Business magazine. In 2009, her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the Terry Book Award.

Next Friday, she will give the "talk of her life" in 18 minutes or less.

TEDx events are a recent enterprise of the Technology, Entertainment, Design (TED) organization and are independently planned by teams from around the world. TED is a small nonprofit devoted to “Ideas Worth Spreading.” It started in 1984 as a conference bringing together people from technology, entertainment and design.

For more information, contact communication@darden.virginia.edu or a member of the Communication team.

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